Mobile Technology Transforms Travel
Mark Luczak 270005TAGV firstname.lastname@example.org | | Tags:  transportation travel ibmimpact transformation bpm decisionmgt odm technology analytics industry mobile
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Guest post by Chris Schmitt, Worldwide WebSphere Industry Marketing Manager
Web, social media and now mobile technology have revolutionized travel. During a recent trip, I realized that I was able to switch flights, change my seat assignment, check-in, upgrade, lookup connecting gate information, find the best airport dining options and complete a customer survey.
I did all this besides doing business “on-the-go” with my smart phone. Just a few years ago, it would have taken even a seasoned “road warrior” many phone calls, a lot of perseverance, and even quite a bit of luck to accomplish the same tasks.
Combine mobile with the power of analytics, real time data exchange and decision management and one can understand that travel will never be the same.
Day after day, the travel industry is being transformed. Consider these statistics:
If you still doubt, market research from Anna-Lucy Terry of the Gartner Group (2012 Gartner - Market Insight: Transportation Industry Primer) used the following graphic to illustrate where mobile technology ranks on the CIO list of priorities:
This is why Impact 2013 features these technologies and initiatives. Not simply to highlight IBM products and services but also — and more importantly — to provide a forum where IBM customers from the travel and transportation industry can discuss their experiences and share best practices. Featured IBM clients include: Marriot, Railinc and CSX.
Sessions that highlight topics of particular interest to the travel and transportation industry include:
IBM also has a brand new demonstration that showcases tools that allow travel companies to manage (and transform) the customer experience prior, during and after their journey. It features both customer and employee views along with interactive, mobile front ends — all geared toward an immersive experience.
So, join us at Impact 2013 where you can hear your travel and transportation peers talk about how they are solving their most pressing challenges.
Register for Impact 2013 and learn more about Travel and Transportation