Mobile Banking: The Mobile Marketing Imperative
Ryan Boyles 100000UX41 email@example.com | | Tags:  video banking ibmimpact visa ibmmobile marketing loyalty industry mobilefirst mobile
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Guest post by Cecile Poyet, Worldwide WebSphere Industry Marketing Manager
Not really. Banks need to quickly progress their mobile platform from providing basic banking services to mastering mobile marketing for two primary reasons:
The anytime, anywhere and intimacy of mobile devices can help banks realize business value rapidly. Banks that are able to provide offers based on the client profile, understand what to sell, when to sell, where to sell and how to sell will thrive, particularly if they can take advantage of information related to events and locations and leverage a strong network of local business partners. In other words, mobile marketing is most efficient when analytics-powered, event-driven and location-based. An air ticket purchase may mean a chance to cross-sell travel insurance. A gasoline tank filled up around noon may mean a chance to cross-sell a meal in the immediate geographic area where the customer is.
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To learn more about how IBM is helping banks around the world to turn their investments in mobile into new sources of revenue, visit ibm.com/mobilefirst.
We leave you with a video to see how Visa leveraged IBM mobile solutions to deliver better value to their merchant community.