Leveraging Business Analytics for Smarter Processes
Shaku Selvakumar 060001XT47 email@example.com | | Tags:  business_intelligence cognos websphere ibmimpact bpm analytics business_process_manageme...
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Contributed by Aniruddha Worlikar
20 hours/week! That’s two and a half working days! Or 6 football/soccer games (and no – unfortunately I don’t get that kind of time to watch sports either). That’s the amount of time an average user spends every week hunting down information according to an IBM CIO study. Information on the banking history of a customer when processing a loan application. Information on the ROI from various marketing channels when trying to optimize a promotions campaign. You can imagine what this unproductive time does to the efficiency and the cost of managing these processes. And 1 in 3 frustrated users rely on gut feel or experience to make these decisions leading to ineffective processes.
IBM has the industry leading Business Intelligence product in Cognos, and has enabled customers to marry that with its industry leading Business Process Management portfolio. One key benefit is that customers can now push the relevant reports to the relevant users at the right time in the process. An IBM IBV study done with MIT Sloan review shows that high performing organizations are more than twice as likely to do this as low performing ones. A plug-in to the IBM tooling enables customers to browse the Cognos repository, identify the report to be used, and then attach that to the right step in the process. Pieces of analytic data can be extracted and used within the process enabling you to reuse complex calculations. When the process is deployed, the process “calls” the report and is displayed to the user at the right point in the process.
For example – Insurance payers can reduce fraud by providing adjuster in the claims process with reports on provider history, % of rejected claims in past to help with due diligence on a claim. This enables the claim adjuster on identifying fraudulent claims rather than having to spend his or her time searching for information on the provider. Or take a promotions process in retail, where the marketing manager is trying to choose the optimal channel for promotion. Injecting Cognos reports on the ROI of each channel based on the promotions run in the past will help these users identify the right channel and understand the impacts rather than searching for information.
This helps organizations not only improve the efficiency of the processes, but also the effectiveness of the process for smarter business outcomes. One other benefit is that this spreads the culture of analytics through an organization by pushing the relevant analytics to the relevant user at the relevant time.
Download the Whitepaper Unleash the Power of BPM and Business Analytics for Smarter Business Outcomes
Attend Unleash the Power of BPM and Business Analytics for Smarter Business Outcomes Webcast on November 18 at Noon Eastern.
Speakers: Kramer Reeves, Director of Marketing, WebSphere and Harriet Fryman, Product Marketing and GTM Strategy, IBM Cognos for more details.
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