What word or phrase does every IT Leader hate to hear? What's the coolest thing that's ever been done with our Middleware products? IT Uncensored is a showcase of thought leadership about all aspects of IBM Middleware from your perspective. These experts get real about middleware—and themselves.
Forrester Research: Systems of Engagement Demand New Integration Solutions - And A New IT
Ryan Boyles 100000UX41 email@example.com | | Tags:  research integration engagement report engaging-enterprise websphere forrester download enterprise paper applications
0 Comments | 4,067 Visits
Guest post by Jaime D'Anna, Jaime D'Anna, Senior Product Marketing Manager, IBM Software Group, Application and Integration Middleware Software
We all intrinsically know that organizations are focused on delivering digital customer experiences. We see it it all of the activity around us; checking accounts, ordering items, paying bills, or any number of transactions. The reality is mobile apps and other “systems of engagement” are essential to meeting customer expectations for personal attention, immediate response, and self-service. If you are on the offering-side of a business in this situation, the question becomes "Does your enterprise have the technology foundations to deliver this new generation of customer-engagement applications?" And then the follow-on: "Who will provide systems of engagement, and how?"