Live@Impact: Putting business in motion at the Forbes Business Leadership Forum
Mary Forlenza 270001BN8C MARYF@US.IBM.COM | | Tags:  ibmimpact ibm_forbes ibm_business forbes impact2013
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Reporting from Las Vegas, Tim Nunes, IBM WebSphere Communications.
The theme of today’s Forbes Business Leadership Forum at IBM Impact 2013, was Business. In Motion. Rich Karlgaard, publisher of Forbes Magazine, initiated the session with a staggering reflection on the current economic environment. He explained that what was most interesting about the U.S. economy’s current lackluster growth of 2 percent year-to-year was that, “When you go beyond the 2 percent, you see the most binary economy I’ve seen in my lifetime.”
These introductory remarks were meant to emphasize that today’s economy is one where winners are doing well, struggling companies are "circling the drain," and few companies are left in the middle. After framing the day's focus on how to prosper in today’s economy, Karlgaard introduced Mike Rhodin, senior vice president of IBM Software Solutions, to talk about how evolving technologies can help organizations succeed.
Rhodin used press headlines like “When Big Data meets Legal Discovery” and “The Hunt for Analytics Talent” to emphasize that evolving technologies like big data, social, data analysis, analytics, cloud and mobile are top of mind, and for good reason. With 2.5 quintillion bytes of data being created every 24 hours and 6 billion mobile subscribers worldwide, big data and how it’s accessed are understandably topics of the day.
“What’s interesting about big data is that it’s not all the same kind of data,” Rhodin emphasized. While the focus on the amount of new data is understandable, the key to protecting your brand, or otherwise knowing what to do with this data, is finding actionable patterns via analytics tools. IBM is helping clients identify such patterns, apply insights to them, and then weave gained intelligence into the fabric of enterprise processes to build smarter businesses.
Rich Karlgaard and Scott Sandell
Rich Karlgaard then invited on stage Scott Sandell, general partner of New Enterprise Associates, to discuss the opportunities in today’s economy from a venture capitalist perspective. Sandell stated, “Essentially, everything is broken for the first time in 20 years.” Sandell’s view is that economic challenges enable transformative investment opportunities. Sandell used examples of new and unconventional companies like CloudFlare, an Internet filtering company with a large portfolio of clients, and Duo Lingo, a company using crowd sourcing to develop and deliver translation services, to highlight his point that opportunities for potential growth exist where there are large economic disruptions.
Following Karlgaard and Sandell’s chat, Adam Klaber, managing partner of New Markets in IBM Global Business Services (GBS), shared how IBM GBS clients are getting in motion and staying in motion. In a world where digital, mobile and social have permanently changed customer expectations, Klaber outlined steps organizations are taking to help ensure success, including developing an obsession with customers and with customer interactions. After his discussion, Dale C. Potter, senior vice president of Strategy and Transformation, The Ottawa Hospital, joined Klaber on stage.
The largest academic medical center in Canada, The Ottawa Hospital faced a number of modern healthcare challenges. Complex patients now require large care teams; modern process complexities cause highly skilled staff to spend too much time on administrative tasks; staff reliance on ineffective process improvements and tools negatively impacts productivity and efficiency; and the proliferation of technology and its disparate use negatively impact patient care, resulting in doctor rounds carried out in conference rooms instead of at a patient’s bedside.
By implementing a process-driven and mobile-enabled care management system, The Ottawa Hospital was able to move doctor rounds “back to the bedside,” resulting in improved patient care and increased teaching opportunities – a key benefit to a large teaching hospital. One specific outcome that Potter shared dealt with an Ottawa doctor who, because the new system enabled rounds to return to the bedside, noticed a patient’s behavioral changes at the end of a four-day period, and just prior to the patient’s discharge, leading to the life-saving discovery of a brain tumor.
Closing out the Impact 2013 Forbes Mini-Main Tent session, Hans Venis, vice president of Infrastructure, Dutch Tax and Customs Administration, took the stage to share the success of their IBM PureSystems implementation. Faced with costly and complex support models that were 15 percent innovation and 85 percent maintenance, Dutch Tax and Customs Administration needed a new approach that provided operational excellence, flexibility and cost effectiveness. Upon discovering Dutch Tax and Customs Administration’s needs, IBM made a strong commitment to solving their problems through the introduction of IBM PureApplication System. Leveraging IBM PureApplication System patterns that provide speed, scale and security, Venis related that solution delivery has been reduced to just 30 minutes via a security-rich, self-service portal.