Composing a Better Customer Experience
Jacqi Levy 270003E0DF JALEVY@US.IBM.COM | | Tags:  application_infrastructur... mobile bluemix ibmimpact websphere_application_ser... cloud websphere
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Infrastructure used to be a major bottleneck on the path to innovation. But that’s changed as we move to an ecosystem that bridges businesses and technology.
During this morning’s IBM Impact keynote, Peter Aceto, President and CEO of Tangerine, explained, “Technology is important, but we don’t develop solutions based on the available technology.” Instead, with a Composable Business, organizations can assemble ready-built pieces into a solution perfectly tailored to their needs.
With a huge (and quickly growing) assortment of building blocks on in the newly announced IBM Cloud Marketplace, a Composable Business really takes advantage of collaboration. But this isn’t just for developers. While developers definitely benefit from an ecosystem and platform that helps them create and deploy apps, tech leaders can provide a flexible, scalable infrastructure that secures and protects the entire organization. And business leaders are empowered to create new markets and engage new customers – and maybe even transform their business models.
The entire WebSphere portfolio benefits, from WebSphere Application Server to Liberty Profile Beta. PureApp automates the application lifecycle to accelerate time to market while lowering total cost of ownership. And BlueMix helps bring it all together, delivering an entire new class of composable web apps in the cloud.
Beyond the product announcements, though, are the customers already seeing very cool results. Nicholas Cole of Daimler’s Car2Go explained how transit sharing via the Moovel app brings car access – rather than ownership – to a generation that would rather borrow than buy, much like Netflix does for movies. In a live demo, Mark Jen of Square, the mobile payment company, showed how easy it is to make and deploy apps with BlueMix. And China Ministry of Railways is using WebSphere Application Server to manage growing mobile transactions, with an average of 6 million daily transactions. During the Chinese New Year holidays, this traffic spikes to 100 million hits per day – all managed through WAS and Worklight.
Later in the afternoon, during the Application Infrastructure keynote, more customers shared their stories of using a Composable Business to “restlessly reinvent and innovate.” Snehal Antani, CIO of GE Capital, explained how they balanced innovation with strict security and compliance standards. By focusing his team on people and processes rather than the technology itself, Antani moved from purchase to production in 90 days while designing real-time dashboards for transparency – which the auditors greatly prefer to “massaged PowerPoints.”
Throughout the day, the theme was clear: leverage a composable business to and focus on the processes and innovation, rather than the technology. By taking advantage of ready-built apps and solutions that are backed by active developer communities, you can innovate more quickly and focus on what matters, like the customer experience.