BPM Lessons from the Queen
Krista Summitt 270003YAW6 firstname.lastname@example.org | | Tags:  royal process wedding agility william bpm ibmbpm kate
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(via phoenixbird01 under Creative Commons License)
Submitted by Mihnea Galeteanu, Chief Storyteller,IBM Blueworks Live
If you’re anything like me (i.e. living in Canada and with no cable TV – by choice rather than by circumstance) you would have for the past month or so experienced a Royal wedding marathon on the over the air TV channels of epic proportions. And I mean 24 hours Royal wedding, enough to last until Kate and Will’s (in case you have been living under a rock for the past year, the now married Royal couple) progenies marry themselves. Last night, finally a break from the masses camping outside the church (admittedly most of them Canadian – perhaps those with no TV whatsoever) and we got down to something a bit more meaningful: the relationship between the Royal family and the media (read “paparazzi”). Low and behold, it comes down to visibility and control, something that you’ve heard us here on this particular channel repeat multiple times when it comes to the benefits of IBM Business Process Manager V7.5.
In case you missed it, what I was just able to accomplish in the previous paragraph was to link the Royal family with a software product. That takes skill and I plead with you to stick with “skill” rather than “crazy Canadian”. As it turns out, after the tragic death of Princess Diana, the Royal family faced a real PR crisis. They were at the time reactive to news stories pertaining to them and often those reactions put them in a negative light. So after taking a step back and analyzing the situation they concluded that they needed to manage their relationship with the press (duh!). You see, they depend on the visibility that the media gives them because, after all, being a Royal is as much about being seen performing Royal duties as it is about who your daddy or mommy are. What they were lacking is the exercise of control over how they were portrayed in the media. And so, they instituted set times when you can ask questions of and photograph the Royal family in return for privacy in all the other times. Cross them and you now get blacklisted from any Royal “press conference”. Sounds simple enough and yet for so long they let the media control them rather than the other way around.