Automotive industry goes digital to reach customers
Mark Luczak 270005TAGV firstname.lastname@example.org | | Tags:  process automotive business mobilefirst mobile management 2013 impact
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With improving technology and increasing social engagement, automotive customers demand technology that helps them stay connected at all times. Automakers must redefine their offerings to include new, in-car services. By working with telco companies, automakers improve customer satisfaction and employee engagement but also make business processes more efficient and agile.
Today, more than 70 percent of automakers are aggressively deploying technologies to reach increasingly sophisticated consumers. The highest priority in the shift towards digital technologies is to increase customer loyalty and advocacy. This path of digital consumerism offers new products, service offerings and touch points that redefine the connection with customers.
Companies are also
trying to revamp their business model to improve sales by tapping customer
data. This data provides insights into customer purchase patterns to create new
opportunities for individualized offerings, new distribution channels and
“5 percent of cars are connected today; three to five years from now, 100 percent will be connected.” – New York Times
Advanced mobility as an offering has created a competitive approach in the industry to rejuvenate auto sales. At the same time, companies are trying to streamline processes and gain better visibility. Given the industry needs, it is about embracing new technology – technology that allows you to put your business in motion. This includes:
How can you learn more? Join us for Impact 2013 from April 28 to May 2, in Las Vegas, Nevada. This is the premier event for forward-thinking business and IT professionals looking to respond to the complexity of increasingly interconnected organizations, markets, societies and governments.
At Impact 2013, our automotive-focused attendees can:
Impact 2013 features automotive
sessions, such as TBC’s mobile journey: Creating a consistent user experience
for mobile devices presented by TBC Corporation and a session from Ford’s experience, Building a hybrid mobile app for field ops users using IBM Worklight.
Plan to attend Impact 2013. Register today.