Akamai returns as Diamond Impact Sponsor
Shaku Selvakumar 060001XT47 firstname.lastname@example.org | | Tags:  akamai ibmimpact business_partner websphere datapower application_infrastructur... ibm bizagility
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Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. An IBM business partner for over a decade, Akamai and IBM have collaborated to introduce the first product of the Akamai Ready relationship, WebSphere Application Accelerator for Public Networks, into the IBM WebSphere portfolio.
Nancy Pearson, Vice President, BPM, SOA and WebSphere Marketing spoke to Akamai about their exciting plans for IMPACT.
Nancy: I had a great discussion with Andy Rubinson, Sr. Product Marketing Manager for Akamai Application Performance Solutions. You’re back for a second year as a Diamond Sponsor. For those who may not be familiar with Akamai, can you give us a quick introduction to Akamai?
Andy: Akamai is adding value to the WebSphere portfolio by extending the reach beyond the data center to the edge of the network. We provide an alternative to centralized Web infrastructure, with our global network of tens of thousands of distributed servers, providing the performance, reliability, scale, security and insight for businesses to succeed online. Last year at Impact, we announced the Akamai Ready Initiative to enable IBM WebSphere customers to benefit from the elasticity of Akamai’s global application acceleration network.
Nancy: What’s new with Akamai for IBM Impact 2011?
Andy: We’ve made some great progress since last year. Working with IBM, we’ve created a solution that combines the benefits of Akamai’s global platform overlaying the public Internet, with the WebSphere DataPower appliance in the data center. The IBM Software Group is now selling this first Akamai Ready product, WebSphere Application Accelerator for Public Networks. We’ll also be making an exciting announcement at Impact about next steps in the Akamai Ready relationship.
Last year, many people noticed our booth on the convention floor, with a model of our Network Operations Control Center (NOCC) and kiosk displays to help visualize the impact of Akamai on applications and websites delivered over the public Internet. We’ll have a very similar setup this year, but definitely updated to reflect the latest progress in our relationship with IBM.
Nancy: How exactly does Akamai fit into the WebSphere portfolio?
Andy: Akamai fits into the Application Infrastructure that acts as the foundation for the engines that drive the WebSphere portfolio, Business Strategy, Business Process Management, and Service Oriented Architecture. We help WebSphere expand the reach of applications to the edge of the network, to users anywhere, anytime. By optimizing both static and dynamic delivery over the public Internet, we’re able to provide WAN-like performance from a single data center, facilitating data center consolidation initiatives, and helping to avoid building expensive international data centers to achieve desired performance levels.
Nancy: So how does this differ from what DataPower and Akamai have done in the past?
Andy: By combining DataPower with WebSphere Application Accelerator, we offer innovative capabilities that produce results that are greater than the sum of their parts. We deliver elastic scale through DataPower’s ability to modify cache controls on Akamai’s Edge, based on changing load levels. This not only ensures that the end user continues to enjoy consistently fast performance, regardless of load, it also increases the ability to absorb DDoS attacks at the Edge. We are also able to enhance security through a secure handshake that only allows traffic delivered through Akamai to pass through to DataPower and the WebSphere infrastructure. Of course customers still get the application acceleration benefits of the Akamai Platform. The end result is unparalleled performance and availability of WebSphere applications delivered to end users across the globe, along with enhanced security to protect against Internet threats.
Nancy: How does Impact 2011 help you reach new customers and maintain your expertise in today's marketplace?
Andy: Impact continues to build our partnership with IBM, allowing us to demonstrate how we collaborate on the best possible strategies for optimal delivery of Websites and Web applications. There are still quite a few WebSphere and DataPower customers that we’d like to introduce to Akamai and Impact gives us the opportunity to do that. It also gives us an opportunity to understand the needs of WebSphere and DataPower customers so we can better serve them.
Nancy: Any exciting previews for our readers?
Andy: We’ve got a number of breakout sessions planned, starting with an introduction to WebSphere Application Accelerator and what’s coming next in WebSphere’s Akamai Ready offerings. We’ll do a more technical deep-dive to give IT and business executives a better understanding of how the Akamai Ready solutions work with DataPower for a more complete cloud delivery strategy. Finally, we’ll have a session focusing on the business value derived from combining DataPower and WebSphere Application Accelerator, to help in developing the business case and rationale for leveraging them for optimal application delivery. We want to encourage anyone who’d like to learn more in a less formal setting, to join the IBM and Akamai teams for lunch at our Birds of a Feather sessions to learn more and ask questions. Here’s the schedule for all of these sessions at Impact:
Please do stop by the Akamai booth. We’ll have a double decker booth set up to show visitors how Akamai works and some of the key visualizations showing the state of the Internet including traffic statistics, the impact we have on site and application delivery, and ROI tools to better understand the potential benefits.
Thank you Andy, Akamai seems all set to make an “impact”!
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