Akamai goes for Diamond at IMPACT
Shaku Selvakumar 060001XT47 firstname.lastname@example.org | | Tags:  business_partner ibmimpact akamai
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Akamai provides market-leading managed services for powering rich media, dynamic transactions, and enterprise applications online. An IBM business partner for over a decade, Akamai is pulling out all the stops as a Diamond sponsor at IMPACT and we couldn’t be more thrilled!
Nancy Pearson, Vice President, BPM, SOA and WebSphere Marketing spoke to Akamai about their exciting plans for IMPACT.
Nancy: I had a great discussion with Andy Rubinson, Sr. Product Marketing Manager for Akamai Application Performance Solutions. Tell me, what would you like your readers to know about Akamai?
Andy: We pioneered the content delivery market a decade ago. Our services have been adopted by the world’s most recognized brands across diverse industries. We provide an alternative to centralized Web infrastructure, with our global network of tens of thousands of distributed servers, providing the performance, reliability, scale, security and insight for businesses to succeed online. Our Dynamic Site and Application Acceleration solutions help companies navigate the challenges of cloud delivery.
Nancy: Tell us about your cloud delivery strategy and your focus at IBM Impact 2010.
Andy: You know the Internet was never designed as a reliable business platform. There’s latency, packet loss, congestion, peering relationships, cable cuts, security threats, and other bottlenecks that makes delivering websites and applications to global users challenging. Performance and availability suffer, especially as users get further away from the origin. It can also mean overprovisioning data centers for peak traffic or building new international data centers to address the challenges. And with increasing security threats, the Cloud adds some risks. We’re excited to be at Impact to explain how we’re working with IBM to help provide a complete Cloud delivery strategy for websites and applications, helping to not only optimize performance and availability, but also minimize infrastructure costs and improve security through our managed services.
Nancy: Akamai offers some excellent cost saving strategies. What are some of the messages you'll be sharing to help customers thrive in today's economy?
Andy: We help minimize infrastructure costs. To dive in a little deeper, there are a number of ways in which we provide costs savings. We help offload traffic by caching information at the Internet’s edge, close to end users. This helps reduce the number of servers needed as well as lowers the bandwidth required from the data center. We’re also able to accelerate dynamic data. By optimizing both static and dynamic delivery, we’re able to provide WAN-like performance from a single data center, facilitating data center consolidation initiatives, and helping to avoid building expensive international data centers to achieve the desired performance. In addition, we help boost productivity, as employees accessing sites and applications are able to do tasks more quickly and avoid non-automated legacy processes they may have resorted to if they weren’t getting the experience they desired online. We had IDC do a study on the ROI of our Application Performance Solutions and they found the average annual benefit per application to be $1.8M. The payback period was just 2.2 months with an average ROI of 580%.
Nancy: Is this your first Impact experience?
Andy: Akamai has been an IBM partner for a decade, but this is the first time we’re participating at Impact at a Diamond Sponsor level.
Nancy: How does the Impact 2010 help you reach new customers and maintain your expertise in today's marketplace?
Andy: Impact continues to build our partnership with IBM, allowing us demonstrate how we collaborate on the best possible strategies for optimal delivery of Websites and Web applications. There are still quite a few WebSphere and DataPower customers that we’d like to introduce to Akamai and Impact gives us the opportunity to do that. It also gives us an opportunity to understand the needs of WebSphere and DataPower customers so we can better server them.
Nancy: Any exciting previews for our readers?
Andy: We’ve got a number of breakout sessions planned, including an overview of what Akamai does and how we tie into IBM’s solutions. We’ll do a more technical joint deep-dive with IBM, showing how our solutions work together for a more complete cloud delivery strategy, and finally, we’ll have a session focusing on security in the cloud and the value of a defense in depth strategy, adding on to what you may already have in your data center, to address threats before they reach your data center. Also definitely stop by the Akamai booth. We’ll have a double decker booth set up to show visitors how Akamai works and some of the key visualizations showing the state of the Internet including traffic statistics, the impact we have on site and application delivery, and ROI tools to better understand the potential benefits.
Nancy: We have an exciting lineup of acclaimed speakers. Who are you looking to hear from at Impact?
Andy: We’re very excited to have Akamai Chief Scientist and co-Founder, Tom Leighton speaking on the main stage on day 3.
IMPACT 2010 is the premiere conference for business and IT professionals. Attending IMPACT 2010 in Las Vegas will provide you with education, hands-on labs, demos, access to industry experts, thought leaders, our business partners and analysts. Register today