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Jane Stockdill-Mander 110000EG3T email@example.com | | Tags:  mobile ibmimpact soa websphere ibm client_briefing_centers
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IBM Impact 2014 was kicked off by a great presentation from the president and CEO of Tangerine Bank, Peter Aceto. He talked us through the bank’s journey and described how it is delivering excellent customer experience by being quick to market with a forward-thinking partnership with IBM. If you were not able to attend the conference or watch the live streaming coverage, you can see all of the replays at the IBM Impact YouTube channel.
So how did Tangerine Bank use IBM’s full resources to rapidly start its MobileFirst journey?
One of the ways was by utilizing the IBM Software Executive Briefing Center in Toronto, Canada. The program delivers a first-class experience for clients through customized briefings that leverage subject matter experts across the world.
A client briefing is a fully interactive series of discussions, custom-tailored to meet near-term and strategic goals, enabling clients to see firsthand how IBM solutions apply to their individual needs.
A personalized briefing can include the following:
All this is delivered in a dedicated, collaborative environment, which is designed to substantially accelerate time-to-value and ensure long-term success.
Briefing centers are strategically located with IBM executives and product and solution experts on hand at 13 locations worldwide:
Each center specializes in a number of different areas of expertise. You can view each area’s specialties in the following chart:
Having run events in Hursley as a briefing center manager and as a presenter for connectivity and integration, I’ve personally seen the value and progress made in just a single day-long, face-to-face meeting. The team really values the dynamic interactions even if that means changing the agenda on the fly and calling on different experts within the building so that the clients can get the conversations they need.
But you don’t have to just take my word for it! According to the Association of Briefing Program Managers (ABPM) 2013 External Study of Major Software Vendor Briefing Programs:
So if this sounds like a resource that would be valuable to you and your company, or if you would like to find out more, then connect with me on Twitter @JaneSM19. Perhaps you have already been to one of our briefings and have some feedback you’d like to share in the comments section.
Either way, do let me know if you are in Hursley; I’ll pop along and tell you about the haunted staircase or our safe that has never been opened. And I look forward seeing you open IBM’s next main event!