Hot Hot Hot! That’s how the band greeted Ron Ercanbrack as he kicked off the ECM keynote in the afternoon. And, today’s big news is the hot, hot hot introduction of Agile ECM. To set the stage for this sizzling announcement, Martyn Christian energized the audience as he spoke about three ECM trends facing you today: the information explosion, the need to optimize your business solutions and the need for Agile ECM. Agile ECM provides improved flexibility to help you respond faster to changing business requirements to optimize your content, process and compliance solutions. Our really cool Agile ECM products include IBM FileNet Content Manager 4.5, IBM FileNet Business Process Manager 4.5, IBM Content Manager 8.4.1 and IBM Content Manager OnDemand 8.4.1.
Earlier in the morning, the IOD 2008 conference opened to all the fanfare you can imagine including the renaming of “IOD” from Information on Demand to Information Obsession Disorder… okay, good one. And, I will just say that while I am a Martin Short fan, he couldn’t make me laugh as much as he did the first time he covered this same material on the Late Show two weeks ago.
Enough on entertainment… the messages presented by Ambuj Goyal, General Manager Information Management, Steve Mills, Executive Vice President IBM Software Group and Jon Iwata, Senior VP Marketing Communications, IBM, focused on the imperative for all of us: businesses; governments; and even individuals to optimize performance. A panel of customers including City of New York who is using IBM ECM as part of an IOD solution to break down barriers for citizens to access government services when and where they need it.
Later, in the press conference, when the executives were pointedly asked about whether companies needed to 1) save money in IT or 2) spend money on optimization – Steve Mills response? “Yes.” As an example, Mills pointed out the massive amount of inefficiency in deployment of servers operating below capacity, costing more in services than their purchase price, costing more in energy than their purchase price. Organizations will have to address the challenge of cleaning up the massive amounts of information they have scattered across their infrastructure. What does that mean for ECM clients? Just one example of what you are doing is to deploy Business Content Services to mange casually created, consumed information appropriately. We’ll also see increased focus on new products like Content Collection and Archiving to manage costs and help prevent silos of information.
On to meet with our ECM reference customers and dinner with the Usernet board. Depending upon how late, you may hear from me again yet tonight!