IBM had the honor of being a Platinum Sponsor of the UC Summit 2010, held at the simply beautiful La Estancia Hotel and Spa, La Jolla CA. There's already been a few reviews of the event -- in addition to the ones linked from the UC Summit website, there's also a discussion group in LinkedIn, and a great post by Joe Staples at Interactive Intelligence -- so I wanted to focus on a few IBM things:
- The IBM presentations, including our keynote and focus sessions, should be posted to the site shortly. In the meantime, there's also a podcast you can listen in on.
- The entire event had a great, dare-I-say "intimate" feel, allowing vendors and channel partners to really connect 1-on-1 over a longer period than one normally has at the bigger trade shows, where everyone's also busy chasing deals. Here it was about creative business development and channel development discussions, which was a nice change of pace.
- It was also very enlightening to hear first hand from the traditional (and not-so-traditional) consultants and resellers who are struggling mightily with an industry under metamorphosis. Whether it's traditional end-point or hardware consultants finding they need to beef up their software and collaboration skills, to traditional collaboration software SIs needing to better understand telephony and VoIP networks and end-points, clearly they are facing a challenge and need the Vendors help to navigate these new waters.
- The Hospitality Suites was a great ending to Day 2. I was at the IBM one (of course, as I was also the host) and didn't get a chance to visit the other ones, which all looked as well-attended) and everyone was having great conversations. A little wine and beer certainly helped.
- Although June Gloom came a little early to La Jolla, the weather didn't disappoint for the most part, adding to the very pleasant surroundings of the Hotel and Spa (alas, no time for a spa treatment).
Oh, two small "good news" housekeeping items that should hopefully help us collaborate with you, our readers, a little more:
And in honor of last week's Summit, a little Trade Show humor for you, courtesy of the Trade Show Guru, Trade Show Zombies. I find this amusing because at every trade show I see them, and particularly bad were the ones at Web 2.0 Expo this past week here in San Francisco. Luckily we kept them at bay at the UC Summit. Rule #1: Cardio!