At the GigaOm Mobilize conference recently, IBM Business Partner Plantronics released an interesting study, How We Work, that surveyed more than 1,800 employees in six countries about their communication habits and preferences. The results show that workers are increasingly leveraging a diverse toolbox of communications capabilities. E-mail, phone and IM are by no means dead (in fact, usage of all forms of communication has actually GROWN over the past 5 years); however, the more critical collaboration is to success and productivity, the more people prefer in-person and video-driven meetings over text-based communication. And SMS and social collaboration have grown in importance as well.
“How We Work shows that, given the demands of work today, professionals are essentially creating communication tool belts that allow them to pick the right tool at the right time,” said Clay Hausmann, vice president of Corporate Marketing at Plantronics. “Video, voice and text-based communications all have a role, as does social media, and one isn’t growing at the expense of another. The pace of innovation around new communication technologies is astounding, and yet it is the end user who ultimately decides which technology will play a key role in their business communication and for what purpose.”