As many of you are aware, what with the advertisements on New York City taxicabs, airport lounges and even the seatback TVs on JetBlue, IBM last fall rolled out the Lotus Knows
campaign. We heard loud and clear that our loyal customers and business partners wanted to see more Lotus visibility in the marketplace, and this campaign was designed to do just that. And Unified Communications and Collaboration -- our Sametime family of products -- have been an important part of that campaign since the beginning, with Sametime-related videos and user generated content.
The latest addition to our Lotus Knows ecosystem is The Lotus Knows Blog
. As Alistair Rennie, our General Manager, said:
Since we launched our Lotus Knows campaign last fall I've been
hearing from all sorts of folks - customers, colleagues, fellow
travelers in the airport - who want to hear more about exactly what it
is that Lotus really knows and how it can help their business. This blog is designed to help answer that question.
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