Online transactions continue to grow at a rapid pace. Today,eight out of 10
consumers shop online at least twice a week, while ABI Research expects that mobile online shopping is expected to triple annually
and rise to $119 billion by 2015. Businesses today
are struggling to find ways to create a more simplified Web presence
to address the changing era of today's consumer marketplace.
Today, at four events held around the globe and also live on the Web via LiveStream
(the NYC event can be watched live starting at 12:30 E.S.T. today, September 16, 2010), IBM is unveiling new software
designed to help organizations reinvent the way they interact with consumers over the Web and through mobile devices. Visit us here
to learn more about the IBM Customer Experience Suite core offerings and add-on modules.
Why should you care (the $64,000 question, right)? This is important for Unified Communications because more and more, customers are looking to interact in real time with their favorite Brands and retailers, and with their friends and family to share their Brand and shopping experiences. Unified Communications isn't just about improving worker-to-worker interactions and productivity, but can (and should) also be used to enhance your customer (and partner and vendor) relationships as well. Because of this, Sametime is included as a component you can include in the IBM Customer Experience Suite.
That was one of the ideas behind the Sametime Web Proxy APIs and Web Proxy Server
: to be able to easily surface Sametime communications capabilities within portal, web, packaged and other applications -- including customer-facing applications. If you participated in Lotusphere 2010, Marlon Machado gave a session on just this (JMP201).
If you're looking to improve customer relationships, whether business-to-consumer, government-to-consumer, or other external relationships, I encourage you to visit some of the links above to learn more.