I finally have a free moment to catch up on sharing our Sametime experience here at Lotusphere 2010. But rather than a laundry list of recaps, I wanted to talk about story telling.
One of the most wonderful aspects of meetings like Lotusphere is serendipity. One such seredipitous moment came this morning when I had the pleasure of sitting next to Jean-Francois Chenier, of “The Man Who Should Have Used Lotus Connections” fame, on the bus from the Port Orleans hotel to the Dolphin. His videos, and our wide-ranging conversation about Japan and Calgary and snow, have inspired me to find ways to tell better stories. And not just any stories.
In IBM we're awfully good at telling the “how” stories – I would say 90% of the content here at Lotusphere is training, education, implementation, etc. The two excellent videos (and more to come) that John Del Pizzo produced are great examples of that too. But those of us who are close to a topic often struggle with the “why”. I'm not just referring to the business value of our Lotus portfolio, though that's clearly a big part of the “why”. It's also the more personal stories that make a direct connections between these incredible technologies and improving our lives.
On a subconscious level, those of us who use Sametime every day – indeed, the younger generation that uses Skype and Yahoo! and Google Talk -- instinctually know the incredible value it brings to our lives – the visually rich, instant communication with friends and colleagues all over the world, and the flexibility it provides for our work and personal lives. But how do we put ourselves in the shoes of someone not so close to it as we are? To communicate that “why” to the vast mass of people who may not be aware of Sametime or discount out-of-hand the business value of real-time communications?
So that's the challenge that I, as the worldwide market segment manager for Sametime, set for myself this year: to learn from a master like Jean-Francois, to reading wonderful books like “Back of the Napkin”, to tell the “why” of Sametime. The product team worked extremely hard in 2009 to improve Sametime: Sametime Unified Telephony; and Sametime 8.5 are sea-change improvements in unified communications and real-time collaboration software. My job this year – and the help I need from you as business partners and evangelists in your enterprises – is to now shift into that wonderful story-telling mode. To get our prospects' eyes wide with wonder at the possibilities Sametime can open up in our work, and personal – lives.
I would love to
hear YOUR stories. What are your experiences, good and bad? How do you wish you COULD use Sametime? Whether through comments here, Twitter, LinkedIn, Facebook, or YouTube, WHY do you use Sametime?