IBM sells its own virtual meeting tool, Sametime 3D, which allows businesses to share ideas and collaborate in a 3D world, and the company is currently testing a more advanced version of the product.
[Rashik] Parmar [IBM CTO, Northeast Europe] told CNN that he recently held a meeting with 12 technical leaders from across Europe and Asia. While that would typically involve flying everyone to a central location, he said the meeting was held using the new Sametime 3D.
"Not only did we save travel time, but because the environment was so engaging, a lot more ideas came through," he said.
Not everyone of course will want a full virtual world environment for realtime collaboration, but it's good to know the option it there, and the business value tangible, for those situations that warrant a richer visual environment than traditional online meetings or rich text / audio / video chat. And it further shows the power of Sametime as a collaborative platform.