Before you go read it, though, let me say a few words about why partnering with us is better than partnering with the competition:
- Business partners are an integral part of the IBM software strategy. We thrive in making software platforms and, as such, we tend to keep our platforms on the neutral side of things. Because of that, we rely on business partners to provide the necessary specialization actual solutions require to be useful. In short, you'll be treated better here.
- We don't eat our partners for lunch. We either work closely with them and, in some cases, we bring them fully into the fold in a proper way.
- We don't suffer from the not-invented-here syndrome. When it comes to developing cool technology we fully understand we can't come up with every single bright idea ourselves. We actually appreciate the fact that our business partners are smart cookies and we're happy to work with them when they're nice enough to let us use what they develop.
I've learned these three maxims over the last twelve years that I've worked with business partners. I think it's still true and, honestly, that's one of the reasons I like working for IBM. In a world where there's not much of it left our relationship with business partners is still based on integrity and honesty. That means a lot to me personally.
I'm sure some people out there will disagree and say we have strayed from that principle more than once. Nevertheless, I can say I've never done it--the sizable community of business partners I've worked with over the years can attest to that--and I can also say I don't know any IBMers who have done it either.
Now, if you're curious, please go take a look at the article. You can find it here.