I want to elaborate a bit on the ideas I rambled about on one of my previous posts about how UC without collaboration doesn't do the trick and how this makes IBM's vision for Communication-Enabled Business Processes (CEBP) better than our competitors'.
Humans are wired for communication. We just cannot shut up (some more than others) and that's why our brains developed the ability to create language as a coding system to express ideas. This is also the reason our bodies evolved to have the anatomical features that allow us to talk and not just grunt and howl at each other--we still do that in general but that's another story. In short, communication is natural to us and we will communicate no matter what; even when we have nothing important to say (Twitter anyone?)
Collaboration, on the other hand, is trickier. We are social animals but human nature is not necessarily wired for cooperation. Instead, we are wired for survival at a very individualistic level. Our brains have evolved to understand that cooperation is a more cost-effective way to survive than going it alone and, arguably, having learned to internalize that understanding is what makes us civilized. However, collaboration is learned behavior and that's why it doesn't come as natural as communication.
So, when we put the two together and we end up participating in a CEBP having the ability to communicate with others doesn't mean much unless we have something to talk about, i.e., a context. Some of our competitors will tell you that CEBP is all about adding voice to everything, which suits them well because they sell hardware and phones, but what do you do once you got the SIP session going? What do you say besides "Hello!"?
In my view, CEBP is as much about collaboration as it is about communication. In order to get there you need to create the conditions that will provide the context in which people will collaborate before they have anything meaningful to communicate about. This is known as Business Process Management, or BPM, and IBM is a strong player in this market.
For us, BPM is not just about automating everything and removing people from the picture. It's about optimizing and creating context. Collaboration is a new theme within BPM and there are new buzzwords such as "social BPM" and "people-centric BPM" that reflect the ways in which this may play out:. The way I see it, collaboration is the realm where people operate within an optimized business process and communication is what enables them to collaborate.
We always say we don't do just UC. Our thing is UC² (Unified Communications and Collaboration). When you do BPM+UC² you're bound to get a better CEBP as a result.
We're working with the IBM BPM team in building concrete scenarios for CEBP. We're just getting started and we're very excited about the possibilities. Stay tuned.
My CEBP is Better Than Your CEBP