Today my friend Art Rosenberg wrote an interesting post titled "Short Messaging Service (SMS) winning the mobility battle?" on the UC Strategies blog that, when you see the numbers, really puts things in perspective when it comes to considering the effectiveness of SMS as a communication tool. As it usually happens, the success of SMS stems from its simplicity: it's low-bandwidth, it doesn't require specialized equipment and it just works. Because of its simplicity, SMS can be used as a communication channel but also as an interface to applications in CEBP scenarios. To me, this is where its true potential resides.
In case you didn't know, there's a way to interact with mobile phones via SMS from Sametime. Our friends at Red Oxygen, a company based in Austin, Texas, have developed the functionality that allows a Sametime user to send and receive SMS from a mobile phone into Sametime and vice versa. Red Oxygen provides the functionality as a cloud service and, to a Sametime user, it looks as if he or she were chatting with another Sametime user when, in reality, he or she would be chatting with a bot that does the brokering between the Sametime community server and the mobile phone. This is what it looks like:
Pretty cool, huh? Never mind the Flintstones.
Business Partner Tuesdays: Red Oxygen's Sametime SMS