Preparing for Lotusphere this evening I thought I'd share a story for Business Partner Tuesday.
Two things happened today. I needed to regain control over my iPhone 3GS - no ring control. And the company formerly known as Facetime is now called Actiance.
Why are these two events related? Well...during the day I read about "Actiance" and this evening I was driven to purchase the iPhone 4 because of "Facetime". Driven. A functioning mute button before LS OGS is a good thing. Of course a working 3GS (one that hadn't taken a couple nose dives down a marble stair case, skidded across parking lots) could have done that trick. But while I'm out buying a replacement phone...I might as well get the latest :), fastest, and as John touted in his tweet yesterday about his new iPhone 4 - most amazing resolution.
Truth be told at the end of it - it was "Facetime" that got me to buy the iPhone 4 vs simply a replacement 3GS. What new Mac convert could resist when you just might have a chance to see your kid's face on your phone? Video was the key differentiator for me. Talk about the best marketing strategy ever....market expansion...kids, grandmas...traveling parents...it's not just the email and internet access anymore driving the device purchase. It is also "remote" family members and friends "closer" in "real-time video". Video. Voice. Video. We have been hearing about video a lot haven't we in our own market space? This entire generation might grow up with it being as common as a voice chat.
Another trend we are seeing is a lot of companies renaming their products (or in this case themselves).