Now that Lotusphere 2012 is history it's time to take a look at what people are saying about it. Before most of us had even made it home from Orlando, the analyst community was already gearing up to comment on what they heard at Lotusphere. So far, the comments have been positive and encouraging. Here's a few that I found interesting:
Let's start with Frost and Sullivan. Rob Arnold's piece
has an attention-grabbing title: Is IBM Backing Away from UC?
The answer, of course, is no, and Rob gets to that conclusion very quickly when he states that
Leveraging a greater breadth and depth of its strengths, IBM is now
placing the bulk of its emphasis on social business. For IBM, UC has
become a component or a subset of capabilities within social business
environments. Sametime’s IM and presence applications are powering rich
communications, mobile and real-time capabilities within IBM’s flagship
next-gen collaboration platform, Connections.
This is an important acknowledgement. We've been saying for a long time that social interaction patterns provide the natural context for people-to-people interactions; that we've been using them ever since humans learned to communicate verbally and that it's only natural that we should leverage their effectiveness in the enterprise. Integrating real-time communication channels (UC) into our social software is the way to do it. Art Rosenberg
writes in the UC Strategies Blog about the meaning of "Social Business" in What's in a Name? "UC", "Lync" and now "Social Business"
. The piece emphasizes the UC-enabled nature of our Social Business offerings as a leap forward in the evolution of UC.
Art actually makes that point one more time in a comment on Marty Parker's piece
on the UC Strategies Blog: IBM Lotusphere 2012 - Socializing 'Social Business'
. Marty provides a thorough report of the conference and highlights the main takeaways of our Social Business message: Reach, Engage, Discover, Act.
All three pieces hit the mark on identifying and highlighting the message we wanted to convey at Lotusphere 2012. I would, however, emphasize that the Reach, Engage, Discover, Act mantra works precisely because UC is an integral part of it. I would argue that, when put in this particular context, the term UC actually falls short and it may be time to come up with some other term that reflects the new normal more appropriately. We're already working on it.