This week's IBM UC News roundup includes several articles on the heel of the CIO.com interview with Alistair Rennie
we posted about earlier in the week. Reinforcing that story, FierceVoIP
and Rethink Wireless
published articles on IBM's unified collaborations strategy and offerings for the mobile market. Mobility is still very hot, with 4.1B mobile phone users worldwide (a 60% penetration) and an increasing percentage (although still small) of those are smart phones on higher-speed networks (ITU report from 2009
). The effect of this shift to mobility on the way we work is already being felt.
A feature story in Australia's ARNnet
focuses on the opportunities and challenges presented to IT teams when mobilizing an organization's workforce. In the article, IBM's Michael Handes discussing the benefits of social software in identifying knowledge workers and the future convergence of unified communications and mobility. IT Jungle
continued the coverage on the new features of Lotus Sametime 8.5.1, including support for Linux desktops, mobile phones, Web browsers, Notes, Outlook and Windows.
The Really Big News of the Week, IBM's intent to acquire Unica
, might not at first blush seem related to Unified Communications. But with the increased market need for creating exceptional customer experiences, whether on the web or in all channels, comes a need for enterprises to not only analyze the traffic on their websites more effectively, but turn that insight into more meaningful and longer-lasting customer experiences. That includes the ability to interact with company representatives beyond e-mail or picking up the phone: rich text chat, audio and/or video chat, click-to-call, etc. Customer service representatives and the Call Center are only the first line of contact; they can't possibly answer every question, and customers are more than ever demanding faster (and smarter) responses. So more and more enterprises are going to be under more and more pressure to allow (encourage?) more and more of their employees to connect with customers directly. Unified Communications integrated with web portals and e-commerce seems to me at least a natural extension of the power and promise of UC beyond "traditional" information worker collaboration.
I don't know about you, but I for one will be glad to be rid of the all-too-deeply-buried webform "fill this out and we'll get back in touch with you shortly".