addition to meeting with customers and business partners, Lotusphere
is also a great opportunity to meet with IT analysts, reporters and
bloggers, share with them what we're up to, and get their feedback,
since they have such a strong pulse on the marketplace. Our Analyst
Relations lead, Public Relations lead, along with our Unified
Communications leadership team met, with several analysts and
reporters throughout the week.
wanted to summarize some of the feedback we received, mainly to show
IBM's continued commitment to the Unified Communications and
real-time collaboration market.
up is a video interview with Zeus Kerravala from Yankee Group. He particularly liked
the themes of multi-modal UC and cost effectiveness that were in the
broader themes covered in Bruce Morse's Unified Communications
Keynote Monday afternoon. Zeus is also a regular contributor to the nojitter.com blog.
our analyst relations lead, also had the opportunity to interview Melanie Turek from Frost & Sullivan. Money quote:
think the most interesting new stuff right now revolves around the
Meetings [function in Sametime 8.5]. And I think that what we saw
especially how fast and easy it was."
Riggs from Current Analysis blogged extensively
about his thoughts from Lotusphere 2010 on nojitter.com. Money
Sametime client can of course provide the same click-to-call and
other telephony features. And with the release of SameTime Unified
Telephony last year, IBM can now deliver a soft phone that combines
instant messaging presence, telephony presence, and the ability to
initiate and receive calls in a multivendor PBX environment. So while
IBM has stayed out of the PBX business, it is quite capable of
delivering a UC-enriched soft phone that works with a variety of
Clive Longbottom from Quocirca was also in attendance. Money quote:
IBM is demonstrating is that no matter where an organisation is
starting from, it can move the communication and collaboration
platform forward to wherever the organisation feels it needs to go:
in-house, hybrid or pure-play cloud.
Osterman from Osterman Research was at Lotusphere as well, also
producing a lengthy blog entry.
is making major strides toward moving its offerings into the cloud.
IBM is also focusing heavily on mobility, demonstrating a number of
interesting mobility-based features and functions for Notes, Sametime
and other platforms.
Kelly from Wainhouse Research devoted a big section of the January 26 Wainhouse Research Bulletin
to his attendance at Lotusphere. And Henry Dewing from Forrester also wrote about the launch of the IBM Collaboration Agenda.
Twitterati were out in force as well, certainly aided by my extensive use of Tweetdeck on my iPhone, the @Sametime id, and lots of retweeting by @bilaljaffery
and others. What was nice, though, was some of the more “water
cooler” a-ha! Moments, such as this one from Stephane Rousseau:
#Lotusknows that I enjoyed #Lotusphere. Check my feedback here :
let us not forget the mainstream media. Sametime's press activities
at Lotusphere did generate articles in key technology and telephony
trade magazines including: NetworkWorld, Computerworld, ChannelWeb,
eWEEK, IDG, VON, V3 and TMCNet.