Does your IBM ILOG CPLEX, JViews or BRMS embedded application enable smarter healthcare?
Contact Jim Claussen (firstname.lastname@example.org) to discuss success story
and media opportunities to showcase your IBM ILOG ISV Partner
application with ILOG technology embedded.
For all partners, we wanted to share a recent media story
highlighting valuable contributions IBM ILOG customers and partners are
making to build a smarter world. We applaud the innovation and purpose
of The Alliance for Paired Kidney Donation and Accuray. Quite
NBC News Story
The ‘Alliance for Paired Donation’ story, about the nonprofit using
CPLEX to match kidney donors and recipients as well as Accuray’s Cyber
Knife guiding medical devices, aired on the 11′0 clock NBC news.
Watch the video (3:59)
Promo:Coming up, a look at a silicon valley tech leader revolutionizing organ donation
Promo: Desperate to live, how a silicon valley breakthrough could help the nations sickest patients survive
ANCHOR: Moments ago we showed you how Apple CEO Steve Jobs received a
liver transplant to save his life. The transplant was controversial
with some questions on whether Jobs wealth and fame allowed him to get
a liver quicker than an average citizen. The hospital insists Jobs was
the sickest patient on the waiting list. Tonight NBC’s business and
tech reporter Steve Budman shows us how a silicon valley tech company
is helping the everyday people [needing organ transplants] connect with
SCOTT BUDMAN Voiceover: As the healthcare debate rages on, a piece
of silicon valley technology finds itself quite by accident taking a
Dr. REES: Not only would it save lots and lots of money to you and me as taxpayers, but it saves lives
SCOTT BUDMAN Voiceover: Dr. Michael Rees is a kidney transplant
surgeon and head of the Alliance for Paired Donation. He is talking
about this program called CPLEX made by ILOG, a software company
recently bought by IBM. CPLEX was made to do complex math algorithms,
and Rees knows that 85,000 people are waiting for a kidney.
Dr. REES: …and that was going to take a computer program [to solve] simply because of the amount of data necessary
SCOTT BUDMAN Voiceover : ..which brought him to Silicon Valley to talk to ILOG CEO Pierre Haren
PIERRE: The first time that I heard Dr. Rees speak, I cried. It is
very moving to know that what you have done and totally oblivious about
this problem, can be applied to save lives
SCOTT BUDMAN Voiceover: The CPLEX software is already used to guide
medical devices like the Cyberknife made by Accuray, it attacks tumors.
Now the software is bringing kidney patients and doctors together.
Dr. REES: The number of possible solutions are like the grains of
sand on the seashore, and what IBM ILOG’s CPLEX does is that helps us
to identify the best possible solution amongst all those solutions
LORENZO: Computers are great at math, computers are fast. So they
can do work that humans can’t do. Moreover they are dispassionate about
the data, it is all about the data and the matches, and so I think it
brings better solutions to bear
SCOTT BUDMAN Voiceover: If CPEX meets its goals, 3000 more people a
year will get the kidneys they need, and that could save taxpayer $1.5
billion a year in healthcare costs
PIERRE: The beauty about this technology, in general, whether it is
applied to kidney patients or others is that you get win win situations
where the cost goes down, the quality of the service goes up and you
don’t lose anywhere
SCOTT BUDMAN Voiceover: It once took 3 weeks to match a kidney donor
with a patient, with this software, it takes seconds to save lives and
money by bringing people together.
For more information about IBM ILOG CPLEX, visit: http://ilog.com/products/cplex/