Since IBM's creation, IBM Watson played on Jeopardy, we've been getting alot of questions about the future of this superstar. So, we thought the best way to answer some of the questions was to do a LIVE webcast and tell you all what Watson has been up to since he won Jeopardy. On March 22nd IBM is doing a LIVE Webcast with Watson's creators and Information Week Magazine. Click here to register to attend and get all the news on IBM Watson. Be sure to tune in to learn more about the elusive Watson. And no, he is not getting a Hollywood Agent.:) But , he will continue to run on the IBM Power7 server and beat all comers.
Beyond Jeopardy!: The Business Implications of IBM Watson
Date: Tuesday, March 22, 2011 Time: 11:00 AM PT / 2:00 PM ET Duration: 60 Minutes
IBM Watson, named after IBM founder Thomas J. Watson, was built by a team of IBM scientists who set out to accomplish a grand challenge -- build a computing system that rivals a human’s ability to answer questions posed in natural language with speed, accuracy and confidence. IBM Watson passed its first test on Jeopardy! in February 2011, but the real test will be in applying the underlying systems, data management and analytics technology in business and across different industries.
Moderated by Stephen Baker, author of Final Jeopardy: Man vs Machine and the Quest to Know Everything, and featuring a panel of IBM business and research executives, this webcast will delve into the present and future business implications of the DeepQA technology behind Watson.
Overview of IBM Watson, Jeopardy! The IBM Challenge, and DeepQA technology
Business implications of Watson in the areas of
Industry transformation, including healthcare
Data management and analytics
Workload optimized systems
Stephen Baker, Author of Final Jeopardy: Man vs Machine and the Quest to Know Everything
David Ferrucci, Principal Investigator, DeepQA/Watson Project, IBM Research
Storage is the most poorly utilized infrastructure element -- and the most costly part of hardware budgets -- in most IT shops today. And it’s getting worse. Storage management typically involves nightmarish mash-up of tools for capacity management, performance management and data protection management unique to each array deployed in heterogeneous fabrics. Server and desktop virtualization seem to have made management issues worse, and coming on the heels of changing workloads and data proliferation is the requirement to add data management to the set of responsibilities shouldered by fewer and fewer storage professionals. Forecast for Storage in 2012: more pain as long delayed storage infrastructure refresh becomes mandatory.
Tony Pearson, Master Inventor and Senior Managing Consultant for the IBM Software and Systems Group
These experts will take turns assessing the challenges and suggesting real-world solutions to the many issues that confound storage efficiency in contemporary IT. Integrating real world case studies and technology insights, our storage experts will deliver a must see webcast that sets down a strategy for fixing storage...before it fixes you.
Don't miss this event, unless you like the stress of knowing that your next disaster may be a data disaster.
Last week at Pulse 2011, Steve Mills, Senior VP and Group Executive for Software & Systems, introduced Smarter Computing--IBM's technology point of view to help clients apply architectural principles to federated data, optimized systems, cloud and new delivery models to transform entire IT infrastructures to improve economics and support innovation. If you weren't able to make it to Las Vegas for Pulse, you can still experience the excitement of the Smarter Computing announcements and customer success stories by registering for our Smarter Computing Virtual Event on April 6th.
It's been really busy the last two days at IBM Pulse! Thanks to all of the attendees who have joined our Smarter Computing Sessions, the exhibits and our Storage sessions. If you attended any of our Storage Sessions yesterday, then you know that the sessions were full to capacity. Yesterday's sell-out sessions featured Best Practices for Smarter Storage like:
Stop Storing so much
Move data to the right place
Store More with "What's on the Floor"
Do more with your existing resources
The technologies from IBM Storage - including Easy Tier, TSM and TPC enable these key initiatives for Storage.
Due to popular demand, in order to accomodate more people, we've moved the sessions into a larger space in Room 311 at the Conference Center, on the 3rd floor. Click here to see a list of sessions and look for them in the new location.
In addition to all the great educational sessions, remember to wonder across the way, outside the front door of the MGM Convention Center and to your right to check out the Smarter Computing exhibits in the Conference Center at the Marquee Ballroom. There are 12 pedestals featuring both software and hardware solutions to highlight the benefits of Smarter Computing. And look for this multi-media demo of Smarter Computing on the iPad.
On a smarter planet, technology is fueling innovation. Demand for
computing resources is growing. Are your clients ready for Smarter
Smarter Computing at the Pulse Conference
Pulse 2011 IBM is launching Smarter Computing at Pulse 2011. Join us in Las Vegas, February 27. Look for the Smarter Computing Zone in the exhibit hall. Click here to add session #2069 to your agenda now.
Don't Miss The Smarter Computing Live Stream Kickoff streaming from Pulse!
Deliver data insight with flexible platform; Achieve application scalability, and a single, trusted data truth. Data volumes are expected to grow 44x over ten years. Federated data can
help integrate, automate and secure your client’s data infrastructure.
Integrate trusted data sources across platforms
Build a trusted and unified data sources with Master Data Management
Gain performance with integrated transaction processing, analytics solutions
Support diverse applications across platforms using single trusted data
Automate data storage for performance and scalability
Efficiently manage and automate data performance, provisioning and
Manage application scalability, compression, archiving and governance
Secure your federated data across a broad infrastructure
Deliver secure data, consolidated or federated, across platforms and
Support data availability and replication across global multi-sites
Effective Storage Management is the best way to to make sure you have a contingency plan to protect your data. Be sure to take advantage of the Storage Management sessions during the upcoming Pulse conference in Las Vegas. The sessions at Pulse on Storage Management will include best practices, customer case studies and analyst presentations.
Use this convenient listing to find the locations for these sessions. You can print out this list, or send the URL to your mobile phone for easy reference during the conference.
Monday Feb. 28MGM Conference Center, Las Vegas
Storage Track Kick Off – Monday 10:45 – 12:15 – Room 312 Title:The Butterfly Effect on Information and Storage Abstract: Data and Information growth is often driven by small technical, business, regulatory, and social changes. For instance, the use of social networks, photo sharing and video sharing websites,search engines, and regulatory changes all started small but are growing into paradigm shifts resulting in significant changes in the underlying IT infrastructure. Given that data and information are directly interconnected with storage, these small changes in the overall environment can cause data and storage growth to outpace storage capacity, storage budgets, and an organization`s ability to stay ahead of these changes a phenomenon known as the Butterfly Effect. In this session, we will highlight some of the changes driving the Butterfly Effect in your storage infrastructure, how to address the changes, and how IBM can help.
Speakers: Kelly Beavers (IBM), Ron Riffe (IBM), Rachel Dile – Forrester Research Storage Management Track – Monday PM - Rooms 306 & 307
Sessions in Room 306: 2-3PM, #1146: Building and Deploying a Centralized and Consolidated Global Backup Environment: A Warner Bros. Case Study
3:30-4:30PM, #1492: Tivoli Storage Manager 6.2 and Centralized Storage Management Success at Chesapeake Energy
5-6PM, #1142: TSM Disaster Recovery Alternatives from Systems Integrator CKA: Exploiting Export/Import Functionality
6-7PM, #2016: TSM and Information Archive Roadmap and Birds of A Feather and Customer Reception
Sessions in Room307 2-3PM, #2082, IBM Storwize V7000 - An Exciting New Era for IBM Storage Solutions
3:30-4:30PM, #1197: How Aetna Achieved Major Savings in Storage Management with Tivoli Storage Productivity Center 4.2 – With an update on TPC Future Directions from IBM
5:00-6:00PM, #1527: Disaster Recovery with Versatile Infrastructure for Fun and Profit at Edith Cowan University Tuesday, March 1 MGM Conference Center, Las Vegas Storage Management Track – Tuesday - Rooms 306 & 307
Sessions in Room 306 10:45-11:45AM, #2122: The IBM Information Archive for Files, email and eDiscovery
2-3:00PM, #1072: How Ohio Health Increased Data Protection Capabilities while Shrinking Its Backup Window by 75%
3:30-4:30PM, #1708: Implementing Tivoli Storage Manager for All Backup Needs in Rex Healthcare’s Virtualized Environments
5-6:00PM, #1367: Managing 100+ Tivoli Storage Manager Servers at a Large Insurance Company – Can’t we all just get along?
6-7:00PM, #2019: Best Practices for Migrating to Tivoli Storage Manager for Your Data Protection Needs, Birds of a Feather
Sessions in Room 307 10:45-11:45AM, #1173: Managing Massive Data Growth at the Medical University of South Carolina
2-3:00PM, #1310: IBM SVC Global Mirroring Monitored with IBM Tivoli Storage Productivity Center at a Large Insurance Provider: With an SVC Futures Discussion from IBM
3:30-4:30PM, #1880: Optimizing Storage Management Through Successful Integration at CIGNA
5-6:00PM, #1881: How Noble Energy Ensures Reliable Backup with Tivoli and STORServer
6-7:00PM, #2017: Tivoli Storage Productivity Center Best Practices, Birds of a Feather
Wednedday, March 2 MGM Conference Center, Las Vegas Storage Management Track – Wednesday - Rooms 306 & 307
Sessions in Room 306 8-9:00AM, #1511: How Tivoli Storage Manager Supports Retailer Hamm Reno Groups Move to a Private Cloud
9:30-10:30AM, #1392: Upgrading to Tivoli Storage Manager 6 at Draper Lab
1AM-Noon, #1494: How Chesapeake Energy Plans to Protect Its Critical Applications and Meet Its SLAs with IBM Tivoli Storage FlashCopyManager
2-3:00PM, #2042: Principal Financial Groups TSM Windows Environment Best Practices for Microsoft SharePoint and Journal Based Backups
3:30-4:30PM, #1380: How a Leading ASP Migrates Customers Software Infrastructure over WAN using Tivoli Storage Manager
Sessions in Room 307 8-9:00AM, #1356: Why Automated Toll Payment Provider Sem Parar Switched to IBM Tivoli Storage Manager
9:30-10:30AM, #2103: How Morgan Stanley Used IBM Storage Solutions to Implement a Three-Site Replication Environment for Production Data
11AM-Noon, #2030: Extending the Reach of Tivoli Storage Solutions with the IBM Information Archive: A Genus Technologies Case Study
2-3:00PM, #1898: Safe, Secure and Non-Disruptive Automated Data Migration for Storage and Backup Environments: A Barclay’s Bank Case Study
3:30-4:30PM, #1847: Virginia Commonwealth University Health System's Storage Explosion Journey
IBM is at it again. That is being innovative, and taking those innovations to the airwaves. IBM and America’s Favorite Quiz show® Jeopardy! today announced that an IBM computing system named “Watson” will compete on Jeopardy! against the show’s two most successful and celebrated contestants -- Ken Jennings and Brad Rutter. The first-ever man vs. machine Jeopardy! competitionwill air on February 14, 15 and 16, 2011, with two matches being played over three consecutive days. "Watson" is a Natural Language Processing, Question Answer machine, named after IBM company founder Thomas J. Watson, Sr., to challenge two of the
world’s trivia grand masters, to be aired on U.S. television from February 14-16, 2011.
So what can Watson do? Watson will enable people to rapidly find specific answers to complex
questions. The technology could be applied in areas such as healthcare,
for accurately diagnosing patients, to improve online self-service help
desks, to provide tourists and citizens with specific information
regarding cities, prompt customer support via phone, and much more. Watson harnesses IBM’s commercial POWER7 system, showcasing how IBM workload-optimized systems provide unmatched
capabilities for processing thousands of simultaneous tasks at rapid
speeds, once the realm of only scientific supercomputers. According to IBM Blogger Elizabeth Stahl, "IBM workload-optimized systems provide unmatched capabilities for
processing thousands of simultaneous tasks at rapid speeds. IBM systems
can handle the massive analytics incredibly fast -- and that's what's
needed to analyze complex language and deliver correct responses to
natural language clues. Watson sifts through vast amounts of data and
returns precise answers, ranking its confidence in its answers."
Today at the Gartner Data Center show in Las Vegas, IBM announced that powerful new predictive analytical capabilities,
constructed using intellectual property from 21 inventions, have been
incorporated into its global technology services portfolio – including
information technology and strategic outsourcing services. IBM VP Steve Sams, vice president, IBM Site and Facilities Services, hinted at this news yesterday in his luncheon address to over 650 conference attendees.
This is the
latest example of IBM using analytics capabilities to transform the
nature of high-value business and technology services, which includes
everything from identifying fraud in tax or healthcare systems, to
predicting consumer buying behaviors for retail clients.
Predictive analytics capabilities have been pioneered by IBM
Research to enable chief information officers (CIOs) to construct
specific, fact-based financial and business models for their information
technology (IT) operations. Traditionally, CIOs have had to make
decisions about their IT operations without the benefit of tools that
could help interpret and model data. Now, planning future investments
for data center capacity or adopting emerging technologies such as cloud
computing can be more predictable, resulting in savings of up to 40
percent of technology infrastructure expenses through balancing IT
capacity with business growth.
"Until now, CIOs have been unable to access many of the predictive,
analytics-driven tools that CEO's or CFO's have used for years," said
Steven Sams, vice president, IBM Site and Facilities Services. "With
today's announcement, CIO's are able to not only apply relevant facts to
optimize current IT investments, but also access business insights
needed to make the best use of limited resources. In essence this broad
array of new analytical capabilities take data generated from IT
operations and turn it into a set of facts that clients can then use to
make smarter business decisions," he added.
New analytical capabilities are available now across IBM Global
Technology Services. Examples of capabilities that help clients with
data center rationalization include:
IBM's Alternate Cash Flow Analysis can help determine which
alternatives in data center or IT infrastructure operations can
cost-effectively meet a client's business goals. Consolidate or upgrade?
Two data centers or one? Short-term benefit or long-term approach?
This analysis calculates the "do-nothing strategy" – for example, what
would happen to investments if left in their current state – which
provides a baseline for other financial comparisons.
IBM's Physical Threshold Capacity Analysis can help forecast data
center capacity requirements many years into the future, allowing
clients to know how long their data centers will remain viable and when
they will need to be upgraded. A patent-pending algorithm developed by
IBM Research empowers decision-making and improved business performance
through the use of computational algorithms and modeling to determine
how to meet unpredictable demand in data center capacity. Based on
client's input on expected application growth, IT strategy and current
data center capabilities, the tool provides objective analysis on the
data center capacity thresholds to predict energy and space capacity
IBM's Resiliency Rationalization Analysis can help clients correctly
gauge resiliency within their data center infrastructure. Current
metrics for understanding reliability typically focus on the capital
costs and don't facilitate the business decision of understanding the
value of availability to the on-going business operations. Using client
input on relative application values, recovery times, operational
quality and other data can provide visibility into the trade-offs
between the values of availability with the costs of reducing risk
Adopting IBM's predictive analytical capabilities to analyze
cash-flow, threshold capacity and resiliency rationalization can help
CIOs and business leaders better plan, manage and deploy IT
infrastructure and budget effectively.
IBM continues to expand its multi-billion dollar investment in the
business analytics and optimization market. Over the past five years,
IBM has invested more than $14 billion in 24 analytics acquisitions.
Today, more than 8,000 IBM business consultants are dedicated to
analytics and over 200 mathematicians are developing breakthrough
algorithms inside IBM Research.
IBM is showing customers and analysts their "Blueprint for a Smarter Data Center" today at the Gartner Group Conference. Steve Sams, IBM Vice President of IBM Site and Facilities Services spoke today to a standing room only crowd at the conference about best practices for developing cost-effective and efficient data centers that can support business growth. According to Steve, "60 percent of Data Center savings come from smart mechanical and electrical savings." He reminded the crowd to plan for efficiency in the "design phase of a project." He also recommended the use of "server virtualization analytics" in planning for an optimized, productive data center.
If you're interested in learning more, stop by IBM Booth Z at the Gartner Data Center Conference. IBM is showing their Portable Mobile Data Center for attendees, and you'll have the opportunity to ask IBM Experts at the show your questions about how to increase the efficiency of your data center, and optimitize your hardware for greater savings. Make sure to stop by, your session with an IBM Expert is complimentary. Take a tour of the IBM Portable Modular Data Center; a turnkey data center built for any environment for remote, temporary, mobile and raised floor expansion solutions.
We're gearing up for our presence at the Gartner Data Center Conference next week with exhibits and all our IBM experts. IBM has some great speaking sessions offered at the conference that attendees will want to take advantage of. Take a look at the schedule of our sessions, and save the dates on your calendar. If you're attending the show next week, remember you can use the Gartner Data Center Agenda Builder to plan a visit to the IBM Booth or speaking slots. Click here to add IBM events to your Gartner Data Center calendar. Monday, 12/6, Lunchtime Session:
Time: 11:45am - 12:15pm Room: Octavius 12 Title: Blueprint for a Smart Data Center Speaker: Steven Sams, Vice President, IBM Site and Facilities Services Abstract: Addressing unpredictable demands from business, technology and compute models are challenges we all face. Learn how to leverage proven approaches to provide flexible, cost-effective and efficient data centers that can support your business growth in four simple ways to: extend the life of your existing data center; rationalize your overall data center portfolio; design new data centers and manage your IT and data center operations.
Monday, 12/6, Solution Provider Session: Time: 2:45pm - 3:45pm Room: Octavius 12 Title: Smarter Infrastructures Deliver Better Economics Speaker: Elaine Lennox , Vice President and Business Line Executive, IBM Systems and Technology Group Abstract: The traditional data center model just can't keep up with today's spiraling costs, explosive growth and IT complexity. Learn how smarter infrastructure strategies can help you gain insight, manage growth, leverage new technologies including cloud computing and business analytics and deliver better economics.
Monday, 12/6, Theater Session Time: 6:50pm – 7:10pm Room: Show Floor Title: Maximizing Your NAS Storage Environment with IBM Real-time Compression Speaker: Steve Kenniston - Global Storage Efficiency Evangelist, IBM Systems &Technology Group Abstract: Learn how you can maximize you NAS Storage Environment by deploying IBM's Real-time Compression technology. Real-time Compression provides up to 80% compression without performance degradation and fits transparently in your storage environment not requiring any changes to your applications, servers, networks storage or any of your down stream IT process.
Tuesday, 12/7 Theater Session: Time: 12:55pm - 1:25pm Room: Show Floor Title: Making the Right Storage Choice for your Virtualized Server Environment Speaker: Tony Pearson, Master Inventor/Senior Managing Consultant, IBM System Storage Abstract: Learn about the IBM Storwize V7000 disk system and how it can provide better storage performance, utilization and productivity in a virtualized server environment such as VMware or Microsoft Hyper-V. Integrating storage efficiency techniques, including thin provisioning and automated data tiering, can provide dramatic benefits to your business.
Tuesday, 12/7, Theater Session Time: 1:25pm – 1:45pm Room: Show Floor Title: Maximizing Your NAS Storage Environment with IBM Real-time Compression Speaker: Steve Kenniston - Global Storage Efficiency Evangelist, IBM Systems &Technology Group Abstract: Learn how you can maximize you NAS Storage Environment by deploying IBM's Real-time Compression Technology. Real-time Compression provides up to 80% compression without performance degradation and fits transparently in your storage environment not requiring any changes to your applications, servers, networks storage or any of your down stream IT process.
12/08 Wednesday Speaking Session: Time: 11:45am – 12:15pm Room: Octavius 11 Title: Univ of Pittsburgh Medical Center Maximizes Storage Efficiency with IBM Speaker: Norm Protsman, IBM ProtecTIER Abstract: An integrated global healthcare enterprise provider headquartered in Pittsburgh, Pa., UPMC is one of the leading nonprofit healthcare systems in the U.S. -- having just been recognized for the 11th time as one of America’s Best Hospitals by U.S. News & World Report . Faced with exponential data growth and stringent backup and recovery requirements for healthcare records, UPMC deployed a total IBM solution that has enabled significant storage efficiencies in their Oracle environment while enabling them to decrease their dependency of tape for their on site backup & recovery requirements.
12/08 Wednesday Speaking Session: Time: 2:45pm - 3:15pm Room: Octavius 7 Title: Enabling 5x Storage Efficiency in your NAS Storage Speaker: Steve Kenniston - Global Storage Efficiency Evangelist, IBM Systems &Technology Group Abstract: Learn how IBM's Real-time Compression technology is the latest in the portfolio of storage efficiency technologies that help customers develop a more efficient storage infrastructure. By leveraging Real-time Compression customers can get up to 5x of their storage back to do more analytics to be more competitive while reducing their overall $/TB and develop a greener storage environment.
In case you miss a session, stop by IBM Booth Z for a demo, and a Starbucks coffee card when you get your conference badge scanned. See you in Las Vegas!
Join the IBM Systems & Technology Group at the Gartner Data Center Conference and learn how smarter computing strategies can help you gain insight, manage growth and leverage new technologies. The Gartner Data Center 29th Annual Event takes place at Caesars Palace, Las Vegas, NV on December 6-9, 2010.
Attend and take advantage of these benefits:
Exclusive private meetings with IBM executives
On-site demos and best practice sessions from IBM subject matter experts
Customer Case Study speaking session
A private networking event at a special location
Sessions on Cloud Computing and Virtualization
Visit the IBM Booth Z to see the latest in IBM systems and solutions. Take a tour of the Portable Modular Data Center; a turnkey data center built for any environment for remote, temporary, mobile and raised floor expansion solutions.
Be sure to look for these IBM Speaker Sessions during the event:
- Matt Collins, Vice President, IBM Smarter Business Initiatives "Smarter computing delivers better economics"
- Steve Sams, Vice President, IBM Site and Facilities Services "Blueprint for data center efficiency "
- Kevin Muha, Enterprise Architect and Technology Manager of Storage Services, UPMC "Univ. of Pittsburgh Medical Center Maximizes Storage Efficiency with IBM"
Please contact your IBM representative for more information and to arrange a meeting at the conference. We want to see our customers in Las Vegas at the show. Follow us on Twitter at @IBMSTG to get real-time conference updates!
Date: November 10th from 2:00 to 5:00 PM Location: The Sunset Room, 137 National Plaza, Third Floor, National Harbor, MD 20745 Sponsors: IBM’s Systems Technology Group (STG), Software Group (SWG), and NISC (National Interest Security Company), new wholly owned GBS subsidiary. Who Should Attend: CIOs, Program Managers, Project Managers, IT Architects, Enterprise Architects, Software Architects, System Architects, Data Center Managers, and System Administrators,
The Agenda for the Technical Exchange Meeting includes these timely topics:
Extreme Processing: John Meyers, Executive IT Architect, will discuss how to replace legacy Sun Systems with Next Generation innovative Modular building blocks for processing and storage. IBM's Power 7 ™ and SONAS™ based solutions are exactly the right fit. IBM was the developer of the first Defense Intelligence Computer and the first disk drive. We know Extreme Processing. Let us demonstrate the best way to architect your next system and how to develop a scalable infrastructure.
Cybersecurity: Dave McQueeny, CTO IBM Federal, will talk about new cutting edge cyber capabilities. STREAMS ™ helps organizations detect millions of access requests and make sense of sophisticated cyber attacks. Using Gaurdium™ database analysis tool you can identify unautho-rized access to database data. These break-through technologies along with IBM Internet Security Services organization allow a complete cyber capability.
Entity Resolution and Data Management: Imagine connecting billions of records across systems giving analysts the data needed to connect the dots regardless of organizational and geo-political boundary, consider insider threat, or tribal disambiguation problem space for example. Dave McQueeny will highlight the IBM capabilities that exist today that will allow organizations to find a particular needle in a stack of needles.
Advanced Real Time analytics: Dave McQueeny will outline how IBM has distinguished itself and is continuing to distinguish itself as the IT company that can help your organization make the jump from transactions to interactions, from perfecting your past to inventing your future, and from having to react to customers' changing needs to being able to anticipate and meet them. Cloud Computing: Dave McQueeny will highlight how using enterprise-caliber cloud integration for public, private and hybrid models can help you take advantage of IBM's cloud service delivery model without compromising security. See cloudburst automatic machine provisioning demonstration including workflow, scheduling, and deployment.
Stop by to meet your IBM Defense Intelligence Team and IBM Business Partners Brocade, Jeskell, Mainline Information Systems, and Sterling Computers. Come engage industry solution experts on industry best practices. Let IBM show you Intelligent Infrastructure and Technology Solutions for a Smarter Planet!
IBM has announced new offerings that dramatically improve storage
Storage requirements for organizations today are
growing up to 40% per year. Data centers today are being transformed and
challenged by this explosion of data, growing volume of transactions and
increasing concerns about security. A new set of technologies has emerged that
directly addresses storage efficiency challenges. Leveraging these five key
technologies - virtualization, thin provisioning, data deduplication,
compression, and automated tiering - is critical to mitigating storage
OFFER: A new IBM video will introduce these technologies and
show how you can:
XIV - the user experience Customer feedback shows that IBM XIV
delivers absolutely predictable performance, even when supporting unpredictable
workloads. Enterprise Strategy Group concludes that IBM XIV is highly suited for
environments where active day-to-day storage administration and load-balancing
are undesirable or impractical. Read
real-life stories from XIV users.
What's smart about Storage? "One of the fundamental
tenets in IT is to move from complexity to simplicity. We have been able to
achieve that with the XIV system successfully."Clients
talk about their successes.
Check out the hero of the Universal animated hit, Despicable Me, Gru on the left. Gru is the villain of the film, seeking to commit despicable acts, and take over the world (I'm not telling you all the details, here.) I had to see the movie this week because my little niece wanted to see it for her birthday. Of course, the movie is a child's dream. It pokes fun at adults and features three very smart little girls who humanize the main character, Gru, with their winning combination of smarts and childhood innocence. My niece was completely charmed, as are movie goers all over the world. The film is a big box office success.
Watching the film, I had no idea that IBM was involved in the film's behind the scenes technology until I had a look at today's Information Week Magazine blog. Animated movies typically take a long time to complete, some several years. However, Despicable Me took far less time because it was built on a more efficient foundation, a "server farm." In case you haven't heard, a server farm is a collection of computer servers usually maintained by an enterprise to accomplish server needs far beyond the capability of one machine. Properly utilized, server farms can maximize the efficiency of the technology environment, while reducing the energy needed to power the IT environment.
"The traditional way of making these kinds of movies is in a big studio -- a "glass house" -- where the hundreds of people involved collaborate at the same site," says Ed Abrams, vice president of midmarket offerings at IBM. "As far as the technology, we're usually talking about huge, air-conditioned server rooms that take up a lot of room and consume a lot of energy." For this project, Serviware deployed a server farm that took up only four parking spots' worth of space and reduced power usage by about 40%. The VAR used IBM's iDataPlex systems, which Abrams says are noteworthy for their efficient design and flexible configuration. A Rear Door Heat eXchanger, a water-cooled door, eliminated the need for air conditioning.
The film's producer, Chris Meledandri was very pleased with how the IBM technology enabled collaboration from the the creative talent working on the film. "'Despicable Me' represents a breakthrough in the emerging model of
collaborative, geographically distributed digital movie making, which we
are proud to be building from the ground up. By seamlessly bringing
together creative talent from the U.S., France and other locations
around the world via technology, we completed a massive production
undertaking that is often left to larger single-location Hollywood
studios," said Chris Meledandri, Producer of "Despicable Me" and founder
of Illumination Entertainment. "Thanks to the capacity of IBM's
rendering technology and the skills of our artists, we were able to
bring our creative vision to life through the completion of a
wonderfully entertaining film and build the foundation for a large
pipeline of projects in development."
According to Information Week, the way in which the film was produced "is a shining example of what IBM and its technology partners are accomplishing under the Smarter Planet umbrella." IBM Business Partner and Value Added Reseller (VAR) Serviware helped 330 Universal employees and animators from all over the globe to collaborate from different locations to bring the film to children like my little niece. That's pretty cool, when you think about the energy being saved, and the laughter being brought to little kids everywhere. The movie was built in nine months, as opposed to the typical 3 to 5 years. Love that Smarter Systems technology for smarter animation!:)
IBM is announcing ground breaking storage solutions that make storage easier to manage and afford.
Your business information is multiplying rapidly. Managing this
information is becoming increasingly complex, and expensive.
This IBM announcement features the very latest in managing,
storing and retaining your data and how the IBM Storage Strategy will
help drive down the cost of storage acquisition, data retention, and
Join us for an event to help you transform your storage
infrastructure, highlighting IBM solutions that deliver greater storage