According to Gartner, the use of Software as a Service (SaaS) is expected to grow from US $18.2 billion in 2012 to US $45.6 billion in 2017. And while our recent global SaaS study found that reducing total cost of ownership (TCO) was the top driver for adopting SaaS, 47 % of IT and business respondents report that SaaS is actually transforming their businesses and providing a competitive advantage in the market.
The business benefits of SaaS are clear: lower upfront costs, flexibility and scalability. But SaaS is more than just economics, it's about market agility and innovation. On a Smarter Planet, SaaS is about helping organizations transform their businesses. SaaS solutions can help cities improve water management, help non-profits save lives, and help businesses engage and better serve their clients. Today, Marc Dietz, Director of SaaS Strategy and Marketing at IBM, and Judith Hurwitz, Hurwitz and Associates, are joining the regular #P4SP chat to discuss how SaaS can enable a Smarter Planet.
Twitter Chat, April 3, 12:00 Noon - 1:00 PM Eastern Time
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