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1 Samantha Klein commented Permalink

Great post - could not agree more. “Showrooming,” ecommerce, customer connectivity and personalization will continue to take business away from brick and mortar stores unless retailers re-evaluate and continually revamp the experience their stores offer to shoppers.

Today’s shoppers, especially millennials, often value authenticity and personal service more than price and product alone The most successful retailers will transform shopping from just a commodity- and price-based experience to a more personalized, value added transaction.

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