Exciting times ahead for marketers investing in digital marketing
Debora Cole 1200005BJ2 DEBORA_COLE@US.IBM.COM | | Tags:  experience ics wcm collaboration lotus portal web
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Marketers are looking to attract customers with an increased focus on digital marketing, investing to enhance their web site for more effective customer engagement. Customer-facing industries are investing the most in social customer experience: retail, insurance, transportation, telecommunications. Portal technology and web content management are increasingly being used to bolster digital customer experience. New CXM solutions are emerging that integrate multiple tools to ease monitoring customers across multiple digital touch points. Web Experience continues to be critical for customer retention and acquisition to drive revenue growth. These are exciting times !
Here's a recap of events and tools you can take advantage of to provide your clients with the information they need to make an informed decision on the web experience solutions IBM and our Business Partners offer.
Upcoming Exceptional Web Experience Conferences in Chicago and Berlin
Learn how successful organizations are delivering integrated, differentiated and personalized web experiences across multiple channels in context with the right business applications and data for competitive differentiation, customer loyalty, enhanced employee interactions and profitable growth. At the IBM Exceptional Web Experience conferences, your clients can immerse themselves in the latest technology news, experiences and industry direction that defines your customers' and employees' web experiences.
They can select from over 150 technical and business strategy sessions and hands-on labs delivered by top IBM business and technical leaders and experienced IBM business partner practitioners. Hear web experience solution details, achievements and lessons-learned directly from customers across industries in the popular customer case studies track.
This event offers the unique opportunity to access proven business value strategies, receive the latest platform innovations and implementation approaches from IBM business and technical leaders and from experienced IBM business partner practitioners.
At the IBM Exceptional Web Experience conferences, clients can begin their journey, or extend and optimize their web experience solutions to drive improved customer experiences, empower employees to react to marketplace dynamics, extend business assets and improve operational efficiencies.
Exceptional Web Experience 2013 Chicago
Exceptional Web Experience 2013 Berlin
Exceptional Web Experience Community on IBM Greenhouse
With a membership of close to 1200, IBM Exceptional Web Experience Community on Lotus Greenhouse is dedicated to providing IBMers, clients, business partners and other stakeholders the latest information and guidance on a multichannel strategy to develop and maintain a seamless, differentiated yet consistent experience across web, mobile and social.
IBM's Exceptional Web Experience Community link : https://greenhouse.lotus.com/communities/service/html/communityview?communityUuid=4276cece-7f93-4a56-9148-bf5dfa9b1fdc
Red Book - Developing Exceptional Multi-Channel Web Experiences Redbook
Understand what exceptional multi-channel experiences mean to enterprises and organizations. In addition, it also covers the key factors in achieving exceptional multi-channel web experiences. View here
IBM Connections Files and Profiles Integration Pack for WebSphere Portal
The contents of this catalog entry consists of documentation describing a sample deployment integrating WebSphere Portal and IBM Connections, and a Solution Installer download of the WebSphere Application Integrator bundle (WAIPortlet.paa). It focuses specifically on WebSphere Portal version 184.108.40.206 and the IBM Connections version 4.0 entitlements for Portal customers. The entitlements are the Files and Profiles services. Download this whitepaper
IBM Multi-Channel FeaturePack for IBM Web Experience Factory v8.0: Maximize your effectiveness in developing mobile solutions!
Multichannel development of web experiences is a fast changing topic. This feature pack for IBM Web Experience Factory developers, allows developers to keep up to date with the latest advances in IBM Exceptional Web Experience Software (http://ibm.com/webexperience) portfolio including new WebSphere Portal themes and skins, Content Template Catalog (CTC) support of responsive web design (RWD) capabilities and leveraging WebSphere Portal customers entitlement to IBM Worklight capabilities for build hybrid mobile applications. http://bit.ly/multichannelwiki. Download this whitepaper
IBM Content Template Catalog 4.0 for WebSphere Portal v8.0
The Content Template Catalog v4 (CTC4) is a suite of assets that simplify and accelerate the process of building a website. It includes common page templates, content types and design elements - making it possible to build a basic site very quickly - with little or no customization. For more complex sites, CTC4 can be still be used to rapidly lay down the groundwork for the site with the templates and design elements easily tailored for your content.
CTC4 is delivered as a Portal Application Archive, which is a package of IBM WebSphere Portal and IBM Web Content Manager assets and code, installed using the Portal Solution Installer. After installing this package you have a full templating system for building content-oriented WebSphere Portal sites.
Web Application Integrator for IBM WebSphere Portal
Web Application Integrator for IBM WebSphere Portal is a solution which allows external web applications to be integrated with IBM WebSphere Portal version 6.0.x, 6.1, 220.127.116.11+, 7.0.x, 18.104.22.168, 8.0.x, or 22.214.171.124, and IBM WebSphere Portal Express 6.0.x, 6.1, 126.96.36.199+, 7.0.x, 188.8.131.52, 8.0.x, or 184.108.40.206.
It allows Portal customers to further leverage their investment in Portal by using it to centralize access to external web applications within the enterprise. Examples of such external web applications include home grown, in-house web apps, as well as our own IBM web based products like Lotus Connections, Lotus DWA, and Lotus Quickr. Download here
Seven new and refreshed whitepapers that capture the enhancements and version 8 upgrades in the IBM exceptional web experience offerings.
Integrating IBM Customer Experience Suite and IBM Case Manager
This white paper describes how organizations can streamline complex casework while promoting exceptional web experiences and increasing productivity and efficiency using an approach that integrates the IBM Customer Experience Suite with the flexible IBM Case Manager framework.
The Next-Generation Intranet
Changing workforce demographics and demands for convenient technologies are driving organizations to rethink their intranets. This paper introduces the IBM Employee Experience Suite, which helps deliver personalized, engaging experiences across all channels, including social and mobile.
IBM Customer Experience Suite and Commerce
This white paper provides an introduction to using IBM WebSphere Commerce software along with the IBM Customer Experience Suite. It focuses on the integration and interoperability of WebSphere Commerce with the portal and web content delivery capabilities of the Customer Experience Suite.
IBM Customer Experience Suite and IBM Forms Experience Builder
To address organizations’ exceptional web experience goals efficiently and flexibly, IBM Customer Experience Suite software helps clients create highly engaging, personalized and differentiated web experiences.
Leveraging IBM Web Experience Factory
This important white paper describes how IBM Web Experience Factory gives developers, teams and organizations surprisingly accessible, incredibly powerful standards based development tool for creating robust multichannel and mobile web experiences.
Use cases for IBM Forms Experience Builder
IBM Forms Experience Builder enables business users to build and deploy rich self-service web form applications in a point-and-click fashion with nothing more than a web browser. Find out how you can use forms to improve customer service, streamline operations, boost innovation and more.
Delivering multichannel web experiences with IBM solutions
The IBM exceptional web experience platform can help organizations create multichannel web experiences for leveraging the capabilities of mobile devices, such as smart phones and tablets, and can be customized to user preferences.
New Industry Templates
A set of functional components and development tools to help users design and build a portal solution tailored for a specific industry. These integrated solution examples show how IBM Portal technologies can be used to address specific role-based business scenarios to deliver an exceptional web experience.
CeBIT 2013 - DNUG@CeBIT 2013 - Hannover
Enterprise 2.0 Summit - Paris
NG Customer Experience North America Summit - Newport Beach
Gartner Portals, Content & Collaboration Summit 2013 - San Diego
Impact 2013 - Las Vegas, NV
Exceptional Web Experience 2013 Chicago
Exceptional Web Experience 2013 Berlin
WW Events for Social Business