I'm pleased to say that IBM is getting
a lot more social. Social meaning using social networks. Yesterday
IBM launched a new social network for its various partners to
help bring technology to market faster and close sales more
efficiently. If you're looking for the new community, the search is
over. Go to www.ibm.com/communities or click here.
So what does this mean for our partners?
It means you have a chance to connect with our experts and best
bloggers via the web. This gives you instant access to news, partner
updates and marketing programs. And best of all, the community will
feature pointers to our new sales plays and incentives to help you gain
Beyond letting partners have access to
subject matter experts partners can personalize
their profiles and technology needs and connect with other IBM
partners. This is a great way to share information and your questions
with other partners who may be facing some of the same issues you are.
The idea of an online exchange
with 1,100 global partners came from IBM looking at ways to brainstorm new ways to grow profitably.
The result is PartnerWorld Communities, which connects more than
100,000 IBM partners worldwide. The partners can drill down on interest
areas such as emerging business, cloud computing, green
technology, and economic stimulus projects. As stimulus spending
accelerates smart energy projects, partners can collaborate instantly
on how to implement energy-related makeovers.
To jump start the community, IBM is offering 60 online education classes on building smarter
infrastructure through PartnerWorld, which is based on Lotus
Connections technology. Members can operate in a secure network and get
access to blogs, forums, private team spaces such as web meeting rooms,
live chat RSS feeds and other social technologies.To learn more, connect with me on Twitter, by visiting LotusBusPartner.