Diamond Sponsor, Miracle Software talks about their decision
to participate at IBM IMPACT 2009 and why SOA is necessary to quickly adapt to business
change in today's economy.
Miracle is our Diamond Sponsor this year for IMPACT 2009. This will be their
3rd year of sponsorship. IBM VP Sandy Carter recently sat down with Johnny Chandra, VP
at Miracle to ask him his thoughts on the upcoming
conference. Following is the text of their interview.
Sandy: What are you
seeing in the marketplace around SOA and BPM?
change happens rapidly. The first to reach customers and clients with emerging
technologies gains a competitive advantage. Integrating existing business assets
with intelligent and interconnected technologies can lead to efficiency,
reusability and profitability for a smarter planet. Some clients are quite
mature in driving BPM while many are in an early adoption phase of SOA and
deciding between a Message Vs. Process driven architecture. Miracle will be
hosting Birds of a Feather Session #3221 at Impact addressing the same. The
smarter SOA standards and patterns will ultimately enable SOA Driven BPM.
Sandy: Why did you decide to sponsor IMPACT
I believe that was a smart decision. Near term,
the economy discouraged any action, but strategically we have been seeing the
way IMPACT was morphing from just SOA to SMART SOA and now to a SMARTER summit of
choice for the smarter CIO & business leaders. This is an event where
business & IT leaders are gathering in an impressive number. Attendees are in search of
processes and technology for improving service delivery, while mitigating risk
and a dramatic reduction in costs to meet the challenges of this New Economy.
There could not have been a better platform to show case some of Miracle
Software’s SMART SOA Accelerator Frameworks built on top of IBM’s dynamic
infrastructure and middleware. In addition, this is opportunity to hear what
new challenges the industry leaders are facing and how some of them have
succeeded in overcoming obstacles in their SOA enabled BPM.
Sandy: What do you see as your top value to clients in this market?
Johnny: The top value that we see for our clients “in this market”
is protecting existing IT investments, reducing costs through reuse,
accelerating time to market via rapid SOA deployment. In addition Miracle’s deep
expertise and repeatable assets made available to clients, enable SOA
accelerated BPM. The Reality Show type of session that Miracle is presenting as an Impact Breakout
session #3234 showcases this capability utilizing IBM’s Websphere Process
Sandy: Anything else you'd like to add?
Johnny: Yes. SOA has lately been extended via Web 2.0 into the field of Social Computing often
referred to as Social Networking. Clients would like to see how it fits into
their environment and how they can leverage this technology within the
Enterprise. Miracle is doing a Birds of a Feather Session #3222 where
participants can learn from how “Thought Leaders” (built much like Facebook
& LinkedIn, but geared towards the corporate enterprise) can leveraging the
power of social Networks by providing Social software as a service which
encompasses all the day to day activities like collaboration, work assignments,
communication, group discussion to resolve issues, follow up on targets, monitor
progress and many more...all achieved through one single secure environment.
Last but not least, security of the SOA environment is a grave concern and
Miracle is showcasing a case study “Secure Smart Grid using IBM’s DataPower SOA
Appliance” in Impact Session #3235.
Stop by to visit Miracle at www.miraclesoft.com
or at the Impact Solution Center floor. For more information , go to
IBM’s Impact site http://www-01.ibm.com/software/websphere/events/impact2009/