IBM Standing Behind Partners: A Message from Shaun Jones, IBM Vice President of Worldwide Channel Marketing
Mary Hall 0600011C92 firstname.lastname@example.org | | Tags:  ibm partnerworld_communities marketing partner jones partnerworld_member shaun resources
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Recently, Shaun Jones, Vice President of Worldwide Channel Marketing with IBM Software Group, sat down to talk with CRN's Channel Web to discuss the current level of demand for enterprise software. In the interview, Shaun outlined steps IBM is taking to help partners get through the economic downturn. In the interview, Shaun describes some of the current marketing resources partners can take advantage of. He also talks about the importance of partners growing by acquiring skills, which is part of IBM's Software Value Plus skills initiative.
Shaun's video compliments IBM's recent announcement of New Resources to Help Software Partners Gain Skills and Generate Leads.
Midmarket partners will also enjoy new advertising opportunities available to in 15 countries around the world. New marketing campaigns like Lotus Knows and Smarter Planet allow partners to leverage IBM resources to build their own campaigns. In 2010, be sure and check the list of co-funded marketing resources available to Partners on IBM Partnerworld.
Another new resource for BPs to take advantage of in 2010, is the new Software Value Plus Authorized Business Partner Finder Tool. This helpful, searchable web listing helps partners quickly identify authorized IBM Business Partners.