The digital world is upon us, as new technologies now impact every aspect of the lives of customers, corporations and governments. Until recently, much of the focus in the enterprise has been placed on digitizing back office operations and processes. As digitization has driven customer experience to become a differentiator, organizations are now focused on applying digital approaches to the marketing, sales, and service functions that have the strongest impact on customer engagement. Creating this new Digital Front Office is now becoming a key priority for many organizations.
Creating an engaging, customized digital experience is paramount today
Having a web strategy today just isn’t enough. Today, digital is a global focus area - and a challenging and fast moving discipline that includes social, mobile, analytics, and web. Today’s digital landscape is distributed across a dizzying array of services and devices. Customers are now able to interact through multiple channels at any given moment with organizations in order to do business. Organizations now need to present a coherent face across all interaction channels in order to successfully compete.
Failure to do this can deliver repercussions. A recent IBM study of marketing professionals found brands experience about $83 billion in lost sales in the US. each year due to poor or inconsistent customer experiences. It is no wonder than that a 2013 Forrester survey found that more than 90% of respondents said that customer experience is a top strategic priority for their firm.
A digital experience strategy takes into account the emerging trends around web and social analytics, advanced rich media management and delivery, deeper social engagement, and robust responsive design for mobile delivery. It’s time for marketers and their IT colleagues to tackle this head-on. Your clients can use digital experiences as the imperative to engage with their customers with more tailored and effective experiences across all interaction touch points.
An Exceptional Digital Experience delivers real business value all across the organization. It’s inescapable, powerful and incredibly motivating. An immense opportunity for you - help your clients to rethink their core customer experience processes to gain competitive advantage.
Invite your clients to join IBM on July 17, 2013 at 11am US EDT to hear how they can transform the way they reach, understand, and relate to customers through a rich and robust digital experience across multiple channels and devices. Please join us, together with your clients. We've outlined a set of 6 things you can do to let your clients know about this event.
And, talk of an exceptional digital experience continues after the July 17 event. Join us:
Register today. Take full advantage of this event to get the digital experience conversation started with your prospects and continue the conversation with your clients. Be sure to use the invitation tools available on PartnerWorld. We've attached one more tool, hot off the press - an e-card invitation featuring our line up of speakers.