I thought misleading advertising was a thing of the past with customers being more savvy and intelligent these days. But I found this ad for "half off sushi" from WagJag, a daily deals site. It offers $7 for $15 towards all-you-can-eat dinner, which looks like a savings of 53%. Nowhere in "The Deal" or the "Fine Print" does it actually say how much the actual dinner costs. One would reasonably think that dinner costs $15, but Sushi Hour's website lists dinner costing $20.99 (or $22.99 on Friday and Saturday). So now this deal is $7 towards $22.99 on Friday and Saturday, for a savings of only 30% (and tax and tip are on top of that!).
Frustrated Shopper Suggestion:
Don't mislead customers. The process of building trust and loyalty is a long one, where you have to build layer upon layer via transaction after transaction. And it can come undone quickly with one attempt to "pull a fast one". And in today's world of social commentary, it can bring unwanted attention.
That's all for now. Gotta go shopping!