I was reading my e-mail over lunch on my iPhone 5. I clicked on one particular message from Signals, and to my astonishment, it looked like I was reading it on a cell phone from 10 years ago. The following was the header and footer of the page. There were about two other pages of material in between equally "old school". I was not about to spend an inordinate amount of time trying to navigate a whole site looking like this.
Frustrated Shopper Suggestion
and more people access their e-mail on their smartphones. Retailers
must test how their cross-channel experience (e-mail to smartphone
browser) looks and feels from the end user perspective.
That's all for now. Gotta go shopping!