With this entry, I want to take a break from pointing out possible improvements and acknowledge one particular retailer that positively surprised me in a recent transaction. With the popularity of Disney's Frozen and the "Let It Go" song, I made a purchase of sheet music from musicnotes.com for my daughter. Shortly thereafter, I received an e-mail with an incentive to update my preferences in exchange for a $6 coupon, a promise of a gift on my birthday every year, and being kept "in the loop regarding current sales and promotions ..., and product announcements". This was enough incentive for me to complete my preferences, which should benefit my search & browse experience in the future and help musicnotes.com to better target/personalize content -- win/win!
Frustrated Shopper Suggestion
Sellers should consider how they are building out their customer profiles and preferences and strongly consider what incentive they are offering in order to get that information. The ability to target and personalize the customer experience to improve the frequency of orders and average order size is surely worth a small, but compelling, incentive.
That's all for now. Gotta go shopping!