Much has been written regarding the value of using social networking as a personal and business tool. Most such reports or studies stop well short of stating a direct correlation between social engagement and tangible business results, ie revenue. The following study from Wetpaint and Altimeter Group, however, makes a brave implication - that there is a "...the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement".
The report contains plenty of valuable information including case studies, best practices, global brand engagement rankings and engagement participation by industry that makes it worthy of a read. As Social Networking continues to grow and morph into a common business practice, I suspect we'll be seeing more such reports from analysts and companies active in this space.
Regardless of your belief in such an implication, everyone involved in Social Networking has an opinion about the correlation between social media participation and business results. Have a read and let me know your thoughts.
Similarly, if you know of other reports, conflicting with or supporting such a thesis, I'd appreciate you sharing them here for all of us to debate.
Best regards and happy reading,
Social Networking and Financial Success
Chad Laws 120000B4SP firstname.lastname@example.org Tags:  growth_opportunities growth_markets growthmarkets social-networking social-network socialnetworking growth industry industries 839 Visits