Social spaces include – but are not limited to – external sites like Facebook or LinkedIn. Your organization might be more social than you think! Consider spaces like Team Rooms, collaboration spaces, or wikis – those social spaces encourage interaction and generate valuable content and knowledge. Your organization can collaborate more efficiently – what took minutes or hours can now take seconds to find using social collaboration tools, which can be established to share information internally, externally, or both.
But how do I ensure that my organization doesn't end up with a mire of too many wikis, blogs, etc. and end up losing track of my content? It's important to formalize a social content strategy, much like your existing content management strategies. You'll want to be sure that you're saving the right things at the right time and ensuring that data is properly stored and managed.
The Association for Information and Image Management (AIIM) created a white paper called "Managing Social Content – to maximize value and minimize risk" (click the link to download) that is an excellent starting point for any organization trying to determine "how social should I be?" The paper explores topics such as the benefits of social business, the growing importance of recording interactions from social business applications, current models for social content management, functional requirements for a social content management system, and more.