SJ, Sweden’s Largest Rail Operator, Turns to IBM to Improve Mobile, Online Customer Experience, Increase Sales
IBM recently announced that SJ®, Sweden’s largest rail operator, is turning to customer experience management software from IBM to improve its mobile and online booking process and overall online customer experience to increase ticket sales.
IBM's customer experience management (CEM) solutions are helping SJ to understand, identify, and eliminate consumer pain points on online and mobile channels. Visualization and analytics tools designed to help businesses understand and keep pace with the rapidly shifting preferences of today’s increasingly digital consumers are part of IBM’s Smarter Commerce initiative to help maximize the value of every single customer visit (web and mobile) and ensuring that more transactions are completed successfully.
Headquartered in Stockholm, Sweden, SJ transports more than 100,000 passengers every day, with more than 50 percent of passenger bookings completed online. However, during an initial investigation, SJ discovered that more than 230,000 customers annually were experiencing difficulties when booking online travel with a credit card, which ultimately impacted ticket sales.
Please read the entire press release here