Collaboration in the organization – a social business
One of the biggest buzzwords these days is
‘social media’. Everyone talks about how it’s important to consider a social
media strategy and how their business can be present on Facebook, Twitter etc.
If we can use these new platforms to share and have a dialogue with friends and
family, why shouldn’t we use this new technology to collaborate and share in
our corporate life - within our organization, internally and externally?
Social business is not something that you can assign the marketing department
and expect to be implemented in the organization. It is more of a change in the
way you think which can result in more open, communicative corporate
Being social and collaborating is more than
a company with a Facebook page or Twitter account. It’s about implementing and
cultivating a spirit of collaboration and community throughout its organization,
both internally and externally. And since it is somewhat of a comprehensive
change, the idea of adopting social tools into their organization is often
dismissed. Furthermore, the fear of having no control, less privacy and
security keeps social business out of the business strategy. But as the
employee gets more used to various social platforms and this knowledge and way
of sharing spreads to businesses, leaders have to consider and adjust to the
idea of an open, interactive environment in order for them to stay competitive.
Most of us can all relate to the
overwhelming amount of emails that we receive everyday and how the intranet and
databases can be confusing, chaotic and slow. When you need the latest
information, a social private network allows you to sort and search by key
words and subjects. Furthermore, you can share videos and voice memos to
increase understanding and make processing of the information easier. You can
have FAQ sites and online forums where you’re able to have a debate which can
benefit not only those directly involved, but also serve others from your
organization that might deal with some of the same issues as yourself.
In a world where everything changes at an
incredible pace, the ability to find information swiftly can help your
organization save time and money.
A recent altimeter
report, surveying private social networking decision makers for 250+ sized
organizations, asked how much impact a private social network had on
collaboration between teams and departments. 64.2% of executives told Altimeter
it was moderate to very significant. 65% said private social networking had an
impact on reducing internal emails, while another 60% were able to streamline a
business process. Other tangible business efficiencies as a result of internal
social networking included increased employee retention, faster decision
making, and a reduction in the volume of meetings
However, you can’t just jump right into it.
Companies need to know exactly what they want to get out of it, and then align
their business process with the right tools and platforms in order for it to be
a successful implementation.