IBM to Acquire The Now Factory
IBM recently announced a definitive agreement to acquire The Now Factory, a privately held provider of analytics software that helps communications service providers (CSPs) deliver better customer experiences and drive new revenue opportunities. The company is headquartered in Dublin, Ireland. Financial terms were not disclosed.
This acquisition also complements the IBM MobileFirst Analytics portfolio, which is designed to enhance the way organizations analyze mobile device usage to provide exceptional customer experiences.
Using The Now Factory’s software, CSPs can gain real-time insights into their customers by analyzing massive quantities of network and business data. With this type of insight, CSPs can provide an enhanced quality of service to their customers by better managing negative experiences and network outages.
The demand for this type of software is being driven by the explosion of growth in the volume of real-time data that is being produced by mobile devices and the strain it is putting on mobile networks to collect and process events instantly, monitor their performance, and understand the impact of customer interaction.
Please read the entire press release here