IBM Study Points to CMO, Marketer of the Future, as Customer Experiences Remain Top Priority
IBM’s new survey of marketing professionals finds that chief marketing officers (CMOs) are differentiating their brands by crunching big data in real-time and automating personalized marketing campaigns. The price tag for failing to meet the needs of today's so-called "omni-channel shoppers" -- who frequent both online and in-store channels -- is $83 billion in lost sales in the U.S. each year due to poor and inconsistent customer experiences.
Other top findings from the survey point to leading marketers taking greater responsibility over customer service interactions as they become the official brand stewards company-wide. At the same time, leading marketers are capitalizing on big data to better personalize their marketing communications. They are looking beyond segments and demographics to provide the right offers, services and information at exactly the right moment in the customer relationship. Further, marketers are looking to use location-based services to target more digitally-savvy, on-the-move customers and deliver seamless, intuitive customer interactions.
The survey, which identified leading marketers based on their level of adoption of cross-channel technologies and their ability to proactively influence the customer experience, found that 39 percent of leading marketers are adjusting real-time offers based on customer wants, needs and preferences. In comparison, only 15 percent of remaining marketers surveyed do so. Seventy-one percent of leading marketers are delivering personalized messages in real-time through social media channels, including Facebook, Twitter, blogs, and review sites, while 62 percent of leading marketers are delivering those same personalized messages through the mobile channel.
IBM MobileFirst Helps Organizations
Strengthen App Security
IBM recently announced
security software that helps organizations proactively reduce the security risk
to iOS enterprise apps. Clients will be able to build security testing into the
initial design of mobile apps so that vulnerabilities can be detected early in
the development process, before being deployed to customers or employees.
Today's announcement further expands the IBM MobileFirst portfolio, which
marries deep expertise with a comprehensive set of mobile software and
According to Gartner,
more than 45.6 billion mobile apps were downloaded in 2012. As the rate of app
use on mobile devices increases, securing smartphones and other endpoint
devices is a top priority for organizations and Chief Information Security
Officers. With the proliferation of consumer and enterprise mobile apps,
organizations cannot always control or restrict the apps installed on user
devices, so they must test how apps send and save data. IBM’s new security
software can automatically identify where data enters and leaves a mobile app,
helping to prevent mobile data leakage.
IBM recently announced the closing of its
acquisition of Kenexa. Kenexa bolsters
in helping clients embrace social
business capabilities while gaining actionable insights from the enormous
streams of information generated from social networks every day. The net
purchase price is approximately $1.3 billion.
Kenexa, a leading provider of recruiting and
talent management solutions, brings a unique combination of Cloud-based
technology and consulting services that integrates both people and processes,
providing solutions to engage a smarter, more effective workforce across their
most critical business functions.
Kenexa complements IBM's strategy of
bringing relevant data and expertise into the hands of business leaders within
every functional department, from sales and marketing to product development
and human resources.
IBM Big Data & Analytics: How bigger data creates better decisions
Companies all around the world are using data and business analytics to inform their interactions. Analytics has helped some companies increase online revenue by up to 50%. It's a Smarter Planet - every decision maker can be a smarter one. Let's build a Smarter Planet. Learn more at http://ibm.co/10vCQQK
IBM Placed in Leaders Quadrant by Leading Analyst Firm for IBM MobileFirst
IBM recently announced that Gartner has positioned IBM as a Leader in the Magic Quadrant for Mobile Application Development Platforms.[i]
The new report places IBM in the Leaders Quadrant, as measured by completeness of vision and execution ability of IBM Worklight, IBM’s mobile application development platform. Acquired by IBM in February 2012, IBM Worklight is a member of the IBM MobileFirst family of solutions. In just one year, IBM has advanced from the Niche Quadrant to the Leaders Quadrant.
This announcement follows a string of strong showings for IBM MobileFirst services and software capabilities, including IBM Worklight, in Gartner Magic Quadrants this summer. In July, IBM was named a Leader in the Gartner Magic Quadrant for Application Security Testing.[ii] IBM is also named a visionary in Magic Quadrants for Managed Mobility Services[iii] and Mobile Device Management[iv].
According to the report, as this market reaches early mainstream status, Gartner expects Leaders to be profitable, and to present lower risk and consistently high project results as the market begins to consolidate and competition grows. Leaders must not only be good at cross-platform development and deployment, but also have a good vision of the multichannel enterprise, support for standards, a solid understanding of IT requirements, and scalable channels and partnerships to market. Leaders must provide platforms that are easy to purchase, program, deploy and upgrade. Leaders can focus primarily on either business-to-consumer or business-to-enterprise, but vision and execution scores are higher for vendors that can cover both use cases today.
IBM Drives Enterprise Adoption of Big Data, Cloud, Mobile and Social Business Technologies
As the world experiences sweeping business change powered by big data, cloud, mobile and social business technologies, IBM recently unveiled new business process and integration software and services that will enable global organizations to accelerate adoption.
According to an IBM study, CEOs for the first time have identified technology as the most important external aspect impacting their organizations today[i]. As the adoption of big data, cloud, mobile and social business technology continue to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. Yet, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated.
To meet these growing needs, IBM’s new business process and integration software and services will enable organizations to extend and connect their existing infrastructures to a wide variety of mobile devices and machine-to-machine (M2M) technologies. As a result, clients will now be able to simplify day-to-day operations and reach their customers and constituents with insightful information, anywhere and anytime.
IBM Cloud to Deliver New Home Entertainment Services
for Philips Smart TVs
IBM Launches Cloud Platform for the Consumer
IBM recently unveiled a new cloud platform
for consumer electronics firms and announced it will power the Philips Smart TV
platform for Internet services, which will deliver greater interactive services
to millions of TV viewers in more than 30 countries in Europe, as well as Brazil and Argentina.
Through their broadband connections, smart
TVs provide consumers with innovative, on-demand access to an unlimited array
of entertainment options throughout the Internet. In addition to standard,
linear TV, they provide two-way interaction and personalized content, enabling
new “intelligent” consumer services.
The announcement at the IFA consumer electronics event in Berlin provides IBM
cloud services on a pay-per-use basis to TP
Vision, an Amsterdam-based joint venture between Philips and TV
manufacturer TPV responsible for the development of Philips Smart TV.
TP Vision needed a cloud computing
environment resilient enough to support unexpected service demands at any given
time when millions of TV units access a variety of services on its
AT&T and IBM Transform the App
Experience with IBM MobileFirst
IBM and AT&T Inc.
recently announced an expanded relationship to provide software developers with
a set of powerful new tools to create and deploy next generation mobile apps.
Customers benefit from access to secure, high quality apps, including those
featuring advanced speech recognition and mobile payment capabilities, which
can transform how they engage in everyday activities.
AT&T has been expanding
its network capabilities and increasing access to research from AT&T Labs
across a range of mobile development platforms, including IBM Worklight. Part
of the IBM MobileFirst Application and Data Platform, IBM Worklight is an open,
comprehensive and advanced mobile app platform for mobile devices.
Now, the AT&T API
Platform, featuring IBM Worklight Adapters, will enable the more than 31,000
members of the AT&T Developer Program to quickly create and securely deploy
enterprise apps that improve subscriber engagement and customer loyalty. With
these adapters that support AT&T’s ecosystem of APIs including those for
speech, SMS, device capabilities, notary management and payment, developers can
quickly and securely create rich, business-ready apps across a variety of
platforms including iOS, Android and Windows.
"AT&T is committed to the success of our rapidly growing developer community. By expanding our platform's reach and making our API toolkit available on an expanding number of platforms, including IBM Worklight, our developers have the information, tools, and resources to continue to build great things and contribute to the mobile ecosystem in meaningful new ways", said Carlton Hill, vice president, developer services, AT&T.
Makes $4 Billion in Financing Available for Business Partners
IBM is announcing that it is providing its business
partners with $4 billion in financing
for credit-qualified clients over a period of 12 months. This financing,
available through IBM Global Financing, can make obtaining credit easier and
more accessible to enable IBM's partner ecosystem and their clients to acquire
technologies such as cloud, analytics and PureSystems. As part of today's news,
IBM is also launching a new mobile app as another step to simplify the way
IBM's global ecosystem can apply for financing and gain access to credit within
minutes via any mobile device -- anytime, anywhere.
AT&T and IBM Create
Breakthrough Global Cloud Service for Businesses
Innovative Technology and Private Networking Are
Combined to Create Highly-Secure Shared Cloud
AT&T* and IBM recently announced a business
agreement to deliver a highly secure, first-of-its-kind “network-enabled” cloud
service that uses private networks rather than the public Internet.
The companies are combining AT&T virtual private
networking and IBM SmartCloud Enterprise+ cloud capabilities with breakthrough
technology from AT&T Labs to create a new, fast and highly-secure shared
cloud service. Targeted to Fortune 1000 companies globally, the service will be
offered in early 2013 as a powerful new option for clients who are deploying
cloud solutions that demand high levels of security and availability. Many
businesses often cite security as a key inhibitor to cloud computing
Thermax Ltd Chooses IBM PureSystems and SmartCloud Over Cisco and Dell
IBM recently announced that Thermax Limited has selected an IBM Smarter Computing solution to serve as both a consolidation platform for existing services and a cloud environment to test and develop new solutions.
Thermax is a strategic partner to industry and business in the energy and environmental sectors, designing, implementing and maintaining a range of engineering solutions that ensure reliable and efficient client operations. Thermax chose IBM SmartCloud and PureSystems over solutions from Cisco and Dell, allowing the company to strengthen its IT infrastructure and enable its clients to operate at reduced cost and with greater safety, energy efficiency, reliability and flexibility.
With more than 30 offices in India and abroad, the company was quick to recognize changing market dynamics in energy and environmental sectors at home and worldwide. In India, business growth in diverse sectors such as cement, oil and gas, food processing, tires, textiles, and chemicals is fueling the emergence of a new set of medium-sized engineering organizations which demand a sustainable model to help them offer scalable solutions that do not require high initial costs and enable shorter development cycles.
IBM Advances Storage Capabilities with Acquisition
of Butterfly Software
IBM recently announced that it has acquired
Butterfly Software Ltd., a privately held data analysis and migration software
company headquartered in Maidenhead, England. Financial terms were not
disclosed. Butterfly will become part of IBM's Software Group.
Butterfly offers storage planning software and
storage migration tools, helping companies save storage space, operational
time, IT budget and power consumption. IBM will use Butterfly to help clients
find new ways to drive greater value from its storage software and hardware
To read the entire press release please click here
IBM recently announced it
has completed the acquisition of StoredIQ, a privately held company based in Austin, Texas.
The acquisition advances
IBM’s efforts to help clients derive value from big data, respond more
efficiently to litigation and regulations, and dispose of information in an
automated way that has outlived its purpose.
IBM estimates that 2.5
quintillion bytes of data are created every day -- so much that 90 percent of
the data in the world today has been created in the last two years alone. As a
result, chief information officers (CIOs) and general counsels (GCs) are
overwhelmed by volumes of information that exceed their tax IT budgets and
their capacity to meet legal requirements. Storing old, unnecessary data adds
storage and infrastructure costs and compromises companies’ ability to effectively
comply with legal obligations.
Adding StoredIQ to IBM’s big
data offerings gives organizations tools for more effective governance of the
vast majority of information, including its timely disposal to eliminate
unnecessary data that consumes infrastructure and elevates risk. The addition
of StoredIQ builds on IBM's prior acquisitions of PSS Systems and Vivisimo as
well as organic solutions that improve information economics including
value-based archiving, records and retention management, ediscovery management,
and disposal and data governance.
Tirsdag d. 18. september løb IBM Danmarks største kunde-event Smarter
Business 2012 af stablen i Bella Sky i København. Arrangementet er gået fra
primært at fokusere på IBM’s softwareforretning til at være et cross-brand
event. Da arrangementet favner bredere, appellerer det også til en bredere
målgruppe – og det harmonerer fint med, at beslutninger om IT ikke
længere kun tages af IT-afdelingen, men i stigende grad af andre funktioner i
Lars Bang, Software Group, bød de
ca. 1200 fremmødte kunder, business partnere og IBM’ere velkommen til
arrangementet. Inden de mange deltagere blev sluppet løs på dagens forskellige
sessioner, gennemgik Lars
Mikkelgaard-Jensen bl.a. hovedtendenserne i IBM's CEO Study
2012. For første gang udpeger erhvervsledere rundt om i verden nu teknologi som
den vigtigste forandringsfaktor. Og vinder-virksomheder er netop dem, der er
foran på teknologiudnyttelsen.
11 forskellige spor
Der var rig mulighed for at få inspiration på dagens 11 forskellige spor. Jeannette Enghuus fra Arla var
eksempelvis kommet for at blive klogere på Financial Planning Intelligence: ”I Arla er vi meget interesserede i Smarter
Analytics, og Anders Aakær Jensen fra Grundfos gav et godt oplæg og inspiration
til en masse, jeg kan tage med mig hjem.” Erik Rosenbom fraCapgemini var mødt op med en klar
agenda. Han ville høre om processer og trenden på området for øjeblikket. Ole Anderson fra IT-outsourcing
virksomheden Atos havde sessionen om Virtual Desktop på sin agenda: ”Jeg interesserer mig for virtualiseringsplatforme i
bred forstand, så jeg er spændt på at høre, hvad IBM har af tiltag på den
front.” Paw F. W. Jensen
fra MT Højgaard var især interesseret i mobility og håbede på at kunne bringe
inspiration fra dagen med sig hjem i forhold til nye måder at medbringe sine
mobile devices i forretningssammenhænge.
Som noget nyt havde IBM inviteret studerende fra flere forskellige
uddannelsesinstitutioner med til arrangementet. Og der var også lavet et
separat studenterspor for at understrege, at de studerende er vigtige
interessenter og fremtidens beslutningstagere. Ane og Cecilie
fra Copenhagen Business School var mødt op for at få inspiration til specialet
og netværke med potentielle fremtidige arbejdsgivere og nogle af dagens mange
oplægsholdere. Nicki Frandsen
fra Aalborg Universitet, København, var ikke i tvivl om, hvorfor han havde lagt
vejen forbi Bella Sky: "Jeg er her for
at få inspiration - en finger på pulsen. Og så er jeg her for at få en
ide om, hvad der rører sig i det virkelige liv uden for studiet.”
Per Larsen og Outlandish
Forhenværende chefpolitiinspektør og nyudnævnt formand for Børnerådet, Per
Larsen, sluttede dagens faglige sessioner af med en humoristisk tour de force
fra et langt og spændende arbejdsliv – alt sammen sat i relation til IBM’s
arbejde med sikkerhed for borgere i en smartere by. Senere på eftermiddagen
rundede Outlandish dagen af med en intimkoncert indeholdende megahittene
"Warrior/Worrior" og "Desert Walk".
Big Data Helps City of Dublin Improve its Public Bus Transportation Network and Reduce Congestion
IBM recently announced it is helping the City of Dublin use Big Data to identify and solve the root causes of traffic congestion in its public transport network throughout the city, which means improved traffic flow and better mobility for commuters. Integrating data from a citywide network of sensors with geospatial data means that city officials are able to better monitor and manage traffic in real time.
The Dublin City Council (DCC) delivers housing, water and transport services to 1.2 million citizens across the Irish capital. To keep the city moving, the council’s traffic control center works together with local transport operators to manage an extensive network of roads, tramways and bus lanes.
In a collaboration with IBM researchers, its road and traffic department is now able to combine Big Data streaming in from an array of sources – bus timetables, inductive-loop traffic detectors, and closed-circuit television cameras, GPS updates that each of the city’s 1,000 buses transmits every 20 seconds – and build a digital map of the city overlaid with the real-time positions of Dublin’s buses using stream computing and geospatial data.