SJ, Sweden’s Largest Rail Operator, Turns to IBM to Improve Mobile, Online Customer Experience, Increase Sales
IBM recently announced that SJ®, Sweden’s largest rail operator, is turning to customer experience management software from IBM to improve its mobile and online booking process and overall online customer experience to increase ticket sales.
IBM's customer experience management (CEM) solutions are helping SJ to understand, identify, and eliminate consumer pain points on online and mobile channels. Visualization and analytics tools designed to help businesses understand and keep pace with the rapidly shifting preferences of today’s increasingly digital consumers are part of IBM’s Smarter Commerce initiative to help maximize the value of every single customer visit (web and mobile) and ensuring that more transactions are completed successfully.
Headquartered in Stockholm, Sweden, SJ transports more than 100,000 passengers every day, with more than 50 percent of passenger bookings completed online. However, during an initial investigation, SJ discovered that more than 230,000 customers annually were experiencing difficulties when booking online travel with a credit card, which ultimately impacted ticket sales.
South Carolina Selects IBM Smarter Cities Solution to Help Modernize and Improve Delivery of Vital Social Programs to Citizens
IBM recently announced that the State of South Carolina has selected IBM software, part of IBM’s Smarter Cities portfolio, to help modernize its statewide Medicaid eligibility system, transforming the delivery of vital health and social programs to its citizens. The solution is expected to improve program efficiencies while meeting big data challenges and opportunities as the State migrates from a largely paper-based approach to a more open, automated platform to manage eligibility requirements.
IBM to Acquire Kenexa To
Bolster Social Business Initiatives
IBM and Kenexa Corporation recently
announced they have entered into a definitive agreement for IBM to acquire
Kenexa, a publicly held company headquartered in Wayne, Pa.,
in a cash transaction at a price of $46 per share, or at a net price of
approximately $1.3 billion.
The acquisition bolsters IBM's leadership in
helping clients embrace social business capabilities while gaining actionable
insights from the enormous streams of information generated from social
networks every day.
Kenexa, a leading provider of recruiting and
talent management solutions, brings a unique combination of Cloud-based
technology and consulting services that integrates both people and processes,
providing solutions to engage a smarter, more effective workforce across their
most critical business functions.
IBM Launches Digital Marketing Network in the Cloud to Help Companies Improve Marketing Performance in Real-Time
IBM recently joined by more than 100 business partners, launched the IBM Digital Marketing Network in the cloud to help chief marketing officers (CMOs) and their teams more quickly and easily integrate new marketing services to measure and improve their effectiveness in real-time.
IBM Digital Marketing Network provides customized dashboards for e-commerce, mobile, and digital marketers allowing them to view how their marketing campaigns are performing across paid, earned and owned channels.
Part of IBM’s Smarter Commerce initiative, the IBM Digital Marketing Network can syndicate real-time analytics to any marketing service such as Google Display Network, Doubleclick Search and Badgeville, to help marketers create a more consistent and compelling customer experience based on individual buyer behaviors. Creating a relevant experience is critical; the IBM 2013 State of Marketing Survey cites $83 billion in sales is lost each year due to poor, inconsistent customer experiences.
IBM Study Points to CMO, Marketer of the Future, as Customer Experiences Remain Top Priority
IBM’s new survey of marketing professionals finds that chief marketing officers (CMOs) are differentiating their brands by crunching big data in real-time and automating personalized marketing campaigns. The price tag for failing to meet the needs of today's so-called "omni-channel shoppers" -- who frequent both online and in-store channels -- is $83 billion in lost sales in the U.S. each year due to poor and inconsistent customer experiences.
Other top findings from the survey point to leading marketers taking greater responsibility over customer service interactions as they become the official brand stewards company-wide. At the same time, leading marketers are capitalizing on big data to better personalize their marketing communications. They are looking beyond segments and demographics to provide the right offers, services and information at exactly the right moment in the customer relationship. Further, marketers are looking to use location-based services to target more digitally-savvy, on-the-move customers and deliver seamless, intuitive customer interactions.
The survey, which identified leading marketers based on their level of adoption of cross-channel technologies and their ability to proactively influence the customer experience, found that 39 percent of leading marketers are adjusting real-time offers based on customer wants, needs and preferences. In comparison, only 15 percent of remaining marketers surveyed do so. Seventy-one percent of leading marketers are delivering personalized messages in real-time through social media channels, including Facebook, Twitter, blogs, and review sites, while 62 percent of leading marketers are delivering those same personalized messages through the mobile channel.
IBM Expands DevOps Portfolio with New Cloud and Mobile Offerings
IBM recently announced new software, training and resources to help organizations create, test and deliver mobile and cloud applications. These new initiatives expand the development capabilities of IBM’s SmartCloud and IBM MobileFirst offerings.
Mobile and cloud computing are powerful technology trends that have the potential to help businesses drive new revenue and transform the enterprise. Typical software development approaches can take weeks turn around time for code changes. Yet, user choice and ease of movement mean that speed and quality are of the essence for businesses. To succeed in this fast moving market, organizations need to deliver mobile and cloud software faster and more frequently than ever before.
Key to this transition is DevOps. DevOps is an integrated approach to software delivery that integrates an organization’s culture, processes, and tools. It spans the entire lifecycle, from business planning and creation to delivery and feedback. The goal of DevOps is to enable continuous software delivery allowing businesses to quickly seize market opportunities and better meet client demands.
Given the close connection between mobile and cloud applications, the need for a single, automated DevOps strategy for both technologies is essential. IBM’s DevOps portfolio helps businesses address the full lifecycle of software delivery with a common approach regardless of the type of application being developed.
IBM Unveils New PowerLinux System for Analytics and Cloud Computing
IBM is accelerating its Linux on Power initiative with a new high-performance PowerLinux server as well as new software and middleware applications geared for the growing number of clients embracing big data, analytics and next generation Java applications in an open cloud environment.
"More clients are choosing IBM’s Power Systems designed to handle mission critical and complex cloud and big data workloads in an open Linux environment," said Doug Balog, General Manager for IBM Power Systems. "Responding to this need, we are aggressively investing in our open ecosystem -- including new products, applications and collaborations -- that support today's emerging Linux workloads.”
IBM Acquires UrbanCode to Help Businesses Rapidly Deliver Mobile, Cloud, Big Data and Social Software
IBM recently announced it has acquired UrbanCode Inc. Based in Cleveland, Ohio, UrbanCode automates the delivery of software, helping businesses quickly release and update mobile, social, big data, cloud applications.
Mobile, social, big data and cloud technologies are driving demand for new, faster and more frequent approaches to software delivery. Waiting days or even months to get an update to clients is no longer acceptable. With UrbanCode’s technology, businesses can reduce the cycle time it takes to get updates or new applications into market, from months to minutes. This approach is designed to help reduce cost and risk, while helping address changing client needs by enabling a company to rapidly incorporate feedback into and improve the overall quality of their applications and services.
UrbanCode’s software is a natural extension of IBM’s DevOps strategy, designed to simplify and speed the entire software development and delivery process for businesses. The new capabilities also enhance IBM SmartCloud and IBM MobileFirst initiatives by making it easier and faster for clients to deliver software through those channels. For example, by combining UrbanCode software with the IBM MobileFirst Worklight technology, businesses can now author and deploy an application for any mobile device in hours, versus a previous multi-day timeline. The UrbanCode solution also works with traditional applications including middleware, databases and business intelligence.
AT&T and IBM Transform the App
Experience with IBM MobileFirst
IBM and AT&T Inc.
recently announced an expanded relationship to provide software developers with
a set of powerful new tools to create and deploy next generation mobile apps.
Customers benefit from access to secure, high quality apps, including those
featuring advanced speech recognition and mobile payment capabilities, which
can transform how they engage in everyday activities.
AT&T has been expanding
its network capabilities and increasing access to research from AT&T Labs
across a range of mobile development platforms, including IBM Worklight. Part
of the IBM MobileFirst Application and Data Platform, IBM Worklight is an open,
comprehensive and advanced mobile app platform for mobile devices.
Now, the AT&T API
Platform, featuring IBM Worklight Adapters, will enable the more than 31,000
members of the AT&T Developer Program to quickly create and securely deploy
enterprise apps that improve subscriber engagement and customer loyalty. With
these adapters that support AT&T’s ecosystem of APIs including those for
speech, SMS, device capabilities, notary management and payment, developers can
quickly and securely create rich, business-ready apps across a variety of
platforms including iOS, Android and Windows.
"AT&T is committed to the success of our rapidly growing developer community. By expanding our platform's reach and making our API toolkit available on an expanding number of platforms, including IBM Worklight, our developers have the information, tools, and resources to continue to build great things and contribute to the mobile ecosystem in meaningful new ways", said Carlton Hill, vice president, developer services, AT&T.
Mobile Experience is Critical to Business Success but Most CMOs and eCommerce Executives Struggle to Understand the Omnichannel Customer, Says IBM
A new IBM sponsored survey of business professionals finds that while chief marketing officers (CMOs) and ecommerce leaders recognize mobile as critical to their business objectives, two-thirds of those same professionals, indicate they don't have a strong understanding of the mobile user experience. With 89 percent of customers choosing to do business with a competitor, following a poor customer experience, businesses are turning to big data and digital analytics to better understand the omnichannel customer.
Mobile traffic continues to grow, with respondents attributing 19 percent of their total traffic to a mobile device. But businesses continue to struggle with providing a quality mobile experience, with 40 percent of companies agreeing that “delivering positive customer experiences is harder on mobile than the web”.
For many companies, their answer to creating a mobile presence is simply adapting an existing website as opposed to building a mobile experience from the ground up, with 70 percent of respondents describing their multichannel experience for customers as “okay” or “poor”. As such, the top three most serious mobile issues include bad navigation/poor “findabilty” screen-sizing issues, and form-filling problems.