IBM Unveils Industry’s First Cloud Suites for the Entire C-Suite
IBM recently unveiled an extensive array of cloud solutions designed for the C-suite to help executives accelerate innovation around customer experience to meet their business objectives in concert with their company's IT strategy. Among the newest cloud business offerings is a Big Data and social analytics solution that chief marketing officers (CMOs) can use to get an emotional reading on how customers view their brand.
Cloud computing is quickly becoming essential to C-suite executives. While technology decisions have been made historically by CIOs and IT department heads, the C-suite is adopting cloud computing because they see its ability to transform their front office processes -- marketing, procurement, supplier management, human resources and legal. In fact, industry analysts estimate that by 2017, CMOs will spend more on IT than CIOs.
“The cloud opportunity is helping C-suite leaders reshape customer experience," said Paul Papas, Global Leader Smarter Commerce, IBM Global Business Services. “As part of IBM's digital front office strategy, we see these 100 cloud applications as a way for business leaders to improve customer experience, reach new customers, generate new revenue streams and become more competitive in their industry.”
Please read the entire press release here