IBM Helps Xiu.com Analyze Big Data to Grow Daily Sales 10 Times
IBM recently announced that Xiu.com, one of China’s leading online retailers of overseas luxury brands, grew its daily sales by 10 times using IBM software for Smarter Commerce to analyze Big Data, offering customers a personalized shopping experience and increased product selection.
IBM customized a solution for Xiu.com that provides the online retailer a centralized, real-time view of customer and product data from across the company. With the new platform, Xiu.com can analyze data to provide its customers with customized interactions based on their habits and preferences.
“IBM Smarter Commerce technology helped Xiu.com drive unprecedented growth in our customer base as well as the diversity of products we offer the millions of shoppers we are now able to serve,” said Wei Wenqi, Vice President of Technology at Xiu.com. “Our growth is a direct result of improving the effectiveness of our supply chain while also transforming our customer experience with Big Data insights informing how we market to, attract and retain our valued shoppers.”
Please read the entire press release here