IBM Completes Acquisition of Tealeaf Technology
IBM announced it has completed its acquisition of Tealeaf Technology, Inc., a leading provider of digital customer experience management and customer behavior analysis solutions.
The acquisition extends IBM’s Smarter Commerce initiative with qualitative analytics software that helps organizations deliver an optimal digital experience to their customers via the Web and mobile devices.
Tealeaf provides a full suite of customer experience management software, which analyzes interactions on websites and mobile devices. Through these insightful views, chief marketing officers (CMOs), e-commerce and customer service professionals can spot patterns and address issues in website and mobile application design, making marketing more of a welcomed service for consumers.
Please read the entire press release here