Case study: Virgin MediaIn the highly competitive world of telecommunications, the players need accurate and up-to-date information to manage their businesses, exploit new opportunities and keep customer churn to a minimum. In 2006, when Virgin Media formed as a single business from the merger of Virgin Mobile, NTL and Telewest, the company found itself with a mixed inheritance of business intelligence tools. Realizing the importance of pulling them together fast, the company immediately set about looking at the best way to create a more effective single system that could serve the whole business. A purpose-built, high-performance Netezza data warehouse appliance makes advanced analytics on very large data volumes simpler, faster and more accessible.
Case Study: Virgin Media
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