IBM Study Points to CMO, Marketer of the Future, as Customer Experiences Remain Top Priority
IBM’s new survey of marketing professionals finds that chief marketing officers (CMOs) are differentiating their brands by crunching big data in real-time and automating personalized marketing campaigns. The price tag for failing to meet the needs of today's so-called "omni-channel shoppers" -- who frequent both online and in-store channels -- is $83 billion in lost sales in the U.S. each year due to poor and inconsistent customer experiences.
Other top findings from the survey point to leading marketers taking greater responsibility over customer service interactions as they become the official brand stewards company-wide. At the same time, leading marketers are capitalizing on big data to better personalize their marketing communications. They are looking beyond segments and demographics to provide the right offers, services and information at exactly the right moment in the customer relationship. Further, marketers are looking to use location-based services to target more digitally-savvy, on-the-move customers and deliver seamless, intuitive customer interactions.
The survey, which identified leading marketers based on their level of adoption of cross-channel technologies and their ability to proactively influence the customer experience, found that 39 percent of leading marketers are adjusting real-time offers based on customer wants, needs and preferences. In comparison, only 15 percent of remaining marketers surveyed do so. Seventy-one percent of leading marketers are delivering personalized messages in real-time through social media channels, including Facebook, Twitter, blogs, and review sites, while 62 percent of leading marketers are delivering those same personalized messages through the mobile channel.
IBM Unveils New Software to Enable Mainframe Applications on Cloud, Mobile Devices
IBM recently announced new software to help organizations extend crucial business applications running on System z mainframes to web, cloud and mobile environments. The software's performance improvements will enable companies to significantly reduce operating costs while helping businesses seamlessly and efficiently extend services for support of modern infrastructures.
Nearly 15 percent of all new enterprise application functionality is written in COBOL. The programming language also powers many everyday services such as ATM transactions, check processing, travel booking and insurance claims. With more than 200 billion lines of COBOL code being used across industries such as banking, insurance, retail and human resources, it is crucial for businesses to have the appropriate framework to improve performance, modernize key applications and increase productivity.
IBM Enterprise COBOL for z/OS, enables developers to deliver significant performance improvements in their business critical applications. For example, applications using the new compiler have shown performance increases of 10 to 20 percent.
Big Data Helps City of Dublin Improve its Public Bus Transportation Network and Reduce Congestion
IBM recently announced it is helping the City of Dublin use Big Data to identify and solve the root causes of traffic congestion in its public transport network throughout the city, which means improved traffic flow and better mobility for commuters. Integrating data from a citywide network of sensors with geospatial data means that city officials are able to better monitor and manage traffic in real time.
The Dublin City Council (DCC) delivers housing, water and transport services to 1.2 million citizens across the Irish capital. To keep the city moving, the council’s traffic control center works together with local transport operators to manage an extensive network of roads, tramways and bus lanes.
In a collaboration with IBM researchers, its road and traffic department is now able to combine Big Data streaming in from an array of sources – bus timetables, inductive-loop traffic detectors, and closed-circuit television cameras, GPS updates that each of the city’s 1,000 buses transmits every 20 seconds – and build a digital map of the city overlaid with the real-time positions of Dublin’s buses using stream computing and geospatial data.
Et globalt IBM-team ankom til København i sidste uge, for at give anbefalinger til, hvordan byen kan løse udfordringen om at blive CO²-neutral i 2025. Initiativet udspringer på den ene side af Københavns Kommunes CPH 2025 Klimaplan fra august 2012, hvor byen kommitter sig til dette mål, og på den anden side af IBM’s Smarter Cities Challenge, hvor udvalgte byer får en donation bestående af konsulentbistand fra seks IBM-eksperter i tre uger.
Tilbage i november blev København sammen med 30 andre byer fordelt over hele verden udvalgt til at modtage IBM’s Smarter Cities Challenge-donation i 2013. Udvælgelsen indebærer, at IBM stiller et globalt eksperthold til rådighed i tre uger for at udarbejde en plan for, hvordan København kan optimere energiforbruget ved hjælp af energidata og dermed nå målet om at blive verdens første CO²-neutrale hovedstad i 2025. Det er en ambitiøs målsætning, der kræver, at byen bruger sine ressourcer mere effektivt og intelligent end i dag.
Siden udvælgelsen i november har IBM i tæt samarbejde med Københavns Kommune arbejdet på at forberede de seks IBM-eksperters ophold. Ud over selve udvælgelsen af et IBM-team med komplementære kompetencer er der brugt tid på grundigt at sætte sig ind i Københavns problemstillinger på energiområdet, så teamet kunne møde velforberedte op til tre intensive uger. IBM-eksperterne vil arbejde tæt sammen med byens embedsmænd og andre eksperter på energiområdet for at analysere data og indsamle input. IBM-teamet leverer derefter baseret på disse data og IBM’s indgående ekspertise og erfaringer på energiområdet, detaljerede anbefalinger til, hvordan byen kan implementere og prioritere løsninger på byens energimæssige udfordringer.
IBM Drives Enterprise Adoption of Big Data, Cloud, Mobile and Social Business Technologies
As the world experiences sweeping business change powered by big data, cloud, mobile and social business technologies, IBM recently unveiled new business process and integration software and services that will enable global organizations to accelerate adoption.
According to an IBM study, CEOs for the first time have identified technology as the most important external aspect impacting their organizations today[i]. As the adoption of big data, cloud, mobile and social business technology continue to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. Yet, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated.
To meet these growing needs, IBM’s new business process and integration software and services will enable organizations to extend and connect their existing infrastructures to a wide variety of mobile devices and machine-to-machine (M2M) technologies. As a result, clients will now be able to simplify day-to-day operations and reach their customers and constituents with insightful information, anywhere and anytime.
IBM Unveils New Technology to Connect a Smarter Planet
IBM’s Smarter Planet strategy took a major technological step forward recently with the introduction of IBM MessageSight, a new appliance designed to help organizations manage and communicate with the billions of mobile devices and sensors found in systems such as automobiles, traffic management systems, smart buildings and household appliances.
Over the next 15 years, the number of machines and sensors connected to the Internet will explode. According to IMS Research, there will be more than 22 billion web-connected devices by 2020[i].These new devices will generate more than 2.5 quintillion bytes of new data every day[ii], while every hour enough information is consumed by Internet traffic to fill seven million DVDs.[iii]
Building on the Message Queuing Telemetry Transport (MQTT) technology, IBM MessageSight delivers the performance, value and simplicity that organizations need to accommodate the growing multitude of mobile devices and sensors. This enables large volumes of events to be processed in near real time, allowing organizations to consolidate all of the information in one place and more easily glean insights to make better business decisions. IBM MessageSight is capable of supporting one million concurrent sensors or smart devices and can scale up to thirteen million messages per second.
IBM Acquires UrbanCode to Help Businesses Rapidly Deliver Mobile, Cloud, Big Data and Social Software
IBM recently announced it has acquired UrbanCode Inc. Based in Cleveland, Ohio, UrbanCode automates the delivery of software, helping businesses quickly release and update mobile, social, big data, cloud applications.
Mobile, social, big data and cloud technologies are driving demand for new, faster and more frequent approaches to software delivery. Waiting days or even months to get an update to clients is no longer acceptable. With UrbanCode’s technology, businesses can reduce the cycle time it takes to get updates or new applications into market, from months to minutes. This approach is designed to help reduce cost and risk, while helping address changing client needs by enabling a company to rapidly incorporate feedback into and improve the overall quality of their applications and services.
UrbanCode’s software is a natural extension of IBM’s DevOps strategy, designed to simplify and speed the entire software development and delivery process for businesses. The new capabilities also enhance IBM SmartCloud and IBM MobileFirst initiatives by making it easier and faster for clients to deliver software through those channels. For example, by combining UrbanCode software with the IBM MobileFirst Worklight technology, businesses can now author and deploy an application for any mobile device in hours, versus a previous multi-day timeline. The UrbanCode solution also works with traditional applications including middleware, databases and business intelligence.
Arkansas Department of Human Services Taps IBM Smarter Cities Solution for IT Healthcare System Overhaul
IBM recently announced that the Arkansas Department of Human Services (DHS) will roll out an IBM Smarter Cities solution as part of the state’s plan to modernize how it delivers social and healthcare services to citizens. With Big Data analytics, social program management functionality and advanced security capabilities, the new system will reduce cumbersome processes that exist across numerous and disparate information silos.
South Carolina Selects IBM Smarter Cities Solution to Help Modernize and Improve Delivery of Vital Social Programs to Citizens
IBM recently announced that the State of South Carolina has selected IBM software, part of IBM’s Smarter Cities portfolio, to help modernize its statewide Medicaid eligibility system, transforming the delivery of vital health and social programs to its citizens. The solution is expected to improve program efficiencies while meeting big data challenges and opportunities as the State migrates from a largely paper-based approach to a more open, automated platform to manage eligibility requirements.