My team, part of the Collaboration Services team, brings innovative applications built on the Connections platform to market. Right now we're working with IBM Research, IBM CIO and the Analytics Strategy team to introduce a solution that measures employee social engagement. So, for the past few weeks I've been learning about Engagement Analytics.
Not sure what that term means? Engagement analytics measures levels of participation and the value of contributions to a social environment. At IBM we are strongly encouraged to share information / ideas / files socially in IBM Connections and, as a result, I now spend more of my time working in Connections than I do in email. Our internal engagement analytics dashboard gives me feedback on how I'm doing (pretty well, actually).
The dashboard provides a numerical score on a scale of 1 to 100 for my level of engagement as compared to others in my organization and IBM overall. The overall score has several components including my level of activity (how often I post and share content) and how others react to content I've shared (are they commenting on it or liking it). Eminence measures how often people reach out to me (are they tagging me, mentioning me) and my network score rates the size and diversity of my network. It's fun to see my score climb and it's also fun to compare scores with teammates. Additionally it helps me understand where I can improve.
Engagement analytics goes beyond just providing my personal social dashboard. By compiling the data for business units or organizations, managers can better understand the social health of their teams. This is an emerging area of research with many possibilities that I'm just starting to understand. One thing I know for sure is that when we start talking to customers about this solution we'll get great feedback on how it needs to evolve to better support their needs. Stay tuned for more information on our offerings over the next few weeks.
If you're interested in learning more about this topic, I highly recommend the information Marie Wallace has shared here as well as well as in her blog. Oh, and don't forget her Ted Talk!